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Philadelphia 76ers Launch 'Sixers Strong,' Year-Round Community Outreach Program Designed to Positively Impact Children in the Delaware Valley

PHILADELPHIA, PA. – AUGUST 26, 2013 – The Philadelphia 76ers today officially launched SIXERS STRONG, the team’s new wide-ranging community outreach program for the 2013-14 season and beyond, which will exclusively focus the Sixers’ charitable efforts toward improving the life trajectory of children throughout the Philadelphia region.

“Sports teams are in a unique position to impact kids, and we appreciate the opportunity and embrace the challenge. We know we have an obligation to serve, and we commit to drive positive change in our community. SIXERS STRONG will be more than a series of programs and initiatives in the community; it will be a way of life for our organization,” said Sixers CEO Scott O’Neil. “We want to help change the trajectory of the kid next door. With stronger kids, we can build a stronger community.” 

SIX-PILLAR FOCUS:

All SIXERS STRONG efforts will be driven by at least one of six core platforms to positively impact children in the Philadelphia region. Each platform, along with key initiatives and programming, will be introduced in full at a later date. The six pillars are outlined below:

1. PHYSICAL: Strong bodies, keeping children healthy and active.

2. EDUCATIONAL: Strong schools, giving children the tools and support they need to succeed.

3. EMOTIONAL: Strong minds, helping children build persistence and to have confidence in their abilities.

4. NUTRITIONAL: Strong diets, giving children food that will nourish them.

5. CHARITABLE: Strong spirit of volunteerism, inspiring employees, partners and communities to give back their time and resources.

6. ENVIRONMENTAL: Strong world, taking care of our planet so that our children can live in a safer, cleaner place.

SIXERS EMPLOYEE COMMUNITY COMMITMENT:

Living their commitment to SIXERS STRONG, and in an effort to help build stronger communities, all Sixers employees will invest a minimum of 76 hours of community service during the 2013-14 season in organizations needing volunteers. Beyond hands-on service, employees will be encouraged to join boards of local charities, and the Sixers will partner with area youth-serving organizations.

The Sixers will be particularly active in the community three key times before and during the season: In October for “SIXERS STRONG Week”; throughout the holiday season (around Thanksgiving); and for “SIXERS STRONG Fan Appreciation Week” in the spring. 

SIXERS “HEROES AMONG US” AWARD:

Also included under the platform of SIXERS STRONG, the team will honor Philadelphia-area children and adults who positively impact children in the community with the “Heroes Among Us” award, which will be given out at every Sixers home game. The recipient of that award will receive half of the proceeds from the Sixers’ 50/50 raffle to donate to a charity of their choice (recognizable 501 (c) 3), which will also take place at every home game. This award is given in the spirit of Alex Scott, who founded Alex’s Lemonade Stand to raise funds and awareness to end childhood cancer.

To nominate an individual or group for the Heroes Among Us award, fans can fill out the form found on the Sixers’ website at: www.sixers.com/HeroesAmongUs.

ABOUT SIXERS STRONG:

SIXERS STRONG is the charitable arm of the Philadelphia 76ers, which focuses community efforts exclusively on improving the life trajectory of children in the Delaware Valley. Founded on six pillars designed to build children up to have a brighter future – physical, educational, emotional, nutritional, charitable and environmental – SIXERS STRONG will drive funds and resources back into the community year-round, striving to create a better world for the next generation. “Strong Kids. Strong Community.”