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Thursday September 16, 2010 1:13 PM

Red Rising Revealed


Rockets reveal 2010-2011 marketing campaign during red carpet event


Rockets.com Staff

HOUSTON - With a roll-out befitting a Hollywood blockbuster, the Houston Rockets revealed their new “Red Rising” marketing campaign during a VIP event at the House of Blues Wednesday night.

Hundreds of Houstonians were on hand and dressed to impress, eager to discover the secret behind “RR.”

And the Rockets definitely did not disappoint, putting on a show complete with red carpet intros, faux paparazzi and big-name appearances from players like Kevin Martin and Patrick Patterson, in addition to Rockets General Manager Daryl Morey.

Meanwhile, primetime performances from the Rockets Powers Dancers, Launch Crew and, of course, Clutch the Rockets Bear helped to set the tone and keep the atmosphere festive.

Throughout the event, fans enjoyed the opportunity to mingle with Rockets players and staff, all in anticipation of what's expected to be a special season in Houston.

The evening then culminated with the big reveal, as the jaw-dropping “Red Rising” trailer played to rave reviews.

See below for pictures from the evening's festivities and click here to check out the trailer for yourself.

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