Rockets announce debut of new giant-sized billboards around Houston
BIG man. 90 inches tall.
BIG story. Unprecedented worldwide coverage.
BIG buzz. People are talking about us, again.
As you can see, we have lots of reasons to think BIG. And that's exciting. Exciting for us. Exciting for our fans.
Because deep inside, everyone wants to ...
Be Part of Something Big. So how ironic that "Be Part of Something Big" will be our theme for our upcoming season. And it's a big idea we intend on communicating in a big way. Within the next three weeks be on the lookout for 13 billboards posted in many of the best locations across Houston. You won't have to look very hard. The boards are 14' x 48' and many use extensions, only increasing their impact. We'll also have poster-sized versions featured in eight area shopping malls.
Some of these boards will be translated into Mandarin Chinese. And not just the expected Yao boards. We're going to reach out to every community with all of our marquee players.