MLSE and Rogers Bring Customers More Ways to Watch The Leafs and the NBA Live

Live- Action Toronto Maple Leafs and NBA coverage comes to Rogers On Demand Online

March 8, 2011

Maple Leaf Sports and Entertainment (MLSE) is pleased to announce an
agreement with Rogers Communications Inc. that will see MLSE-owned digital networks, Leafs
TV and NBA TV Canada, added to the Rogers On Demand Online (www.rogersondemand.com)
lineup at no additional charge, offering Rogers customers even more ways to watch live games
and catch-up on the sports they want, where and when they want.

"We are constantly looking for ways to ensure our fans can have the best access possible to our
teams and this partnership with Rogers allows us to take that access to an entirely new level,"
said Chris Hebb, senior vice-president, broadcast & content, MLSE.

Rogers On Demand Online is Canada’s first and best source for premium entertainment on the
web. Rogers On Demand Online offers one-stop, on-demand access to current hit TV shows,
movies and sports along with web-only exclusives, plus the ability to rent new release and
library movies, from any streaming internet connection in Canada. Offering a variety of content
available to all Canadians at no charge, Rogers On Demand Online adds value to Rogers
customers with the ability to authenticate customers and enable them to watch many of the
shows and programs they subscribe to at home online. Customers who subscribe to Leafs TV
and NBA TV Canada as part of their digital cable service can now watch the channels live 24/7,
as well as watch the eight remaining Leafs games live on Leafs TV and Rogers Sportsnet, the 29
remaining NBA games on NBA TV Canada, or catch up on the games they missed on Rogers On
Demand Online. Live streaming of the remaining Toronto Maple Leafs games featured on Rogers On Demand Online include:

DATE  OPPONENT TIME (ET) NETWORK
Tues., Mar. 8  @ NY Islanders 7:00 PM Rogers Sportsnet
Thurs., Mar. 10   Philadelphia 7:00 PM Leafs TV
Mon., Mar. 14   Tampa Bay 7:00 PM Rogers Sportsnet
Thurs., Mar. 17   @ Florida 7:30 PM Rogers Sportsnet
Tues., Mar. 22  @ Minnesota 8:00 PM Leafs TV
Thurs., Mar. 24   @ Colorado 9:00 PM Rogers Sportsnet
Tues., Mar. 29 Buffalo 7:00 PM Rogers Sportsnet
Tues., Apr. 5   Washington 7:00 PM Rogers Sportsnet

“Sports fans are passionate about their teams and we want to ensure they don't ever have to
miss a minute of the action," said David Purdy, Vice President, Video Products, Rogers
Communications Inc. "We’re thrilled to be working with MLSE to bring subscribers of Leafs TV
and NBA TV Canada more ways to watch and really enable them to catch every minute of the
action, which ever way is most convenient for them – on TV, on demand and online. Customers
want choice and we’re excited to deliver more for them.”

Starting today, Leafs TV subscribers will now be able to visit rogersondemand.com to receive
access to:

  • Live streaming of eight Leafs games, including Leafs games aired on Rogers Sportsnet,
    for the remainder of the year, plus On Demand access after the initial live broadcast to
    catch up on a missed game;
  • 24/7 live streaming of Leafs TV;
  • The official Toronto Maple Leafs pre- and post-game shows for every remaining Toronto
    Maple Leafs game this year;
  • Leafs TV produced features including ”Game in an Hour”, (made available to watch
    both live and in catch up)

    NBA TV Canada subscribers can also visit rogersondemand.com to receive access to:

  • Live streaming of 29 NBA games for the remainder of the year, plus On Demand access
    after the initial live broadcast to catch up on a missed game;
  • 24/7 live streaming of NBA TV Canada;
  • The official Toronto Raptors pre- and post-game shows for every remaining Toronto
    Raptors game this year;
  • Online coverage of the 2010/11 NBA Playoffs;
  • On Demand NBA TV Canada shows and features including ”Raptors Post Up” and “NBA
    Game Time”, and more!

    For more information about Leafs TV and NBA TV Canada, visit www.rogers.com/tv. To learn
    more about Rogers On Demand Online, please visit www.rogersondemand.com

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