Official Rules.
No Purchase Or Use Of Wireless Service Necessary To Enter or Win.
Wireless Service Not Required For Entry.
Use Of Wireless Service Will Not Increase Your Odds Of Winning.

Eligibility: The Verizon Wireless NBA Finals 2004 MVP Voting Promotion ("Promotion¨) is open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older at the time of entry. Employees of NBA Media Ventures, LLC ("Sponsor¨), NBA Properties, Inc., the National Basketball Association and its member teams, RadioShack„ Corporation, Verizon Wireless, Netpace, Inc., and each of their respective parent companies, subsidiaries, affiliates, officers, directors, governors, owners, partners, distributors, retailers, assignees, advertising/promotion agencies (including agents involved in this Promotion), and Project Support Team, Inc. ("PST¨) (collectively "Released Parties¨) and the immediate family members and/or those living in the same household of each are not eligible to enter or win. Void in Puerto Rico, the U.S. Virgin Islands, U.S. military installations in foreign countries, anywhere outside the U.S., and where prohibited by law.

NBA Finals 2004/Promotion Period: The NBA Finals 2004, Game 4 through Game 7 (if necessary), will be scheduled to be broadcast on ABC with Game 4 beginning as early as 6/10/04 and Game 7 (if necessary) ending no later than 6/20/04 (check local TV listings for day and time each potential game airs in your area). For the purpose of this Promotion, a "Deciding Game¨ shall be defined as any NBA Finals 2004 game in which the NBA Finals 2004 Champion could be named during the NBA Finals 2004 best of seven series (Game 4, Game 5, Game 6 or Game 7 denoted above). The Promotion begins at the conclusion of the Second Quarter during the first potential Deciding Game (Game 4 only if one team has won previous three games of the series and so on) and ends with approximately two minutes remaining on the game clock in regulation during the Fourth Quarter of the final game of the NBA Finals 2004 ("Promotion Period¨) and consists of a maximum of four Game Days, depending on the number of potential Deciding Games in NBA Finals 2004. For the purpose of this Promotion, a "Game Day¨ shall begin at the conclusion of the Second Quarter of any Deciding Game and end with approximately two minutes remaining on the game clock in regulation during the Fourth Quarter of said game.

How to Enter:
A.) To enter using Verizon Wireless text messaging.
If you are a Verizon Wireless service subscriber with text messaging service, a two-way capable handset, and digital service, to participate in the Promotion during the Promotion Period:
1A.) Register & Vote: Between 12:00:01AM ET on 5/24/04 and the conclusion of the final Game Day (as defined above) (Registration Period¨), register to participate in one of two ways. Registration is free and only required once. Limit one registration per Verizon Wireless Mobile Telephone Number ("MTN¨) during the entire Registration Period. Additional registrations received from the same MTN will be void. To register: 1.) Visit www.nba.com during the Registration Period and complete and submit the registration form in its entirety according to the online instructions provided. Participants using this method will be required to: a.) Enter their 10-digit Verizon Wireless MTN and click "Send¨; b.) Receive a temporary password from Verizon Wireless/Netpace on their handset within two minutes of hitting "Send" ; c.) Enter said password in the designated online registration field and click "Submit" to confirm their MTN. All three conditions must be met to register for this Promotion; or 2.) Send a text message from a MTN handset, type "NBA¨ ("622¨) in the "To¨ field and "NBA¨ in the "Message¨ field, and follow the text messaging instructions provided (for complete Verizon Wireless text messaging instructions, visit www.nba.com/playoffs2004/howtotxt.html; and

1B.) At the conclusion of the Second Quarter of any Deciding Game, participants who register in accordance with the above instructions will be sent an NBA Finals 2004 Most Valuable Player (¡§MVP¡¨) ballot on their handset via text message. Participants must respond to the ballot during the Promotion Period and vote (from the choices offered) for the NBA player whom they believe will win the NBA Finals 2004 MVP Award. Participants will be automatically entered into the Promotion once their vote is sent and received via text message. Votes must be submitted and received during the Promotion Period (see above for details). Candidates for the MVP Award will be displayed online at www.nba.com/finals2004 for the duration of the Promotion Period and on participants' handsets. Participants need not identify the MVP correctly to receive an entry and correctly identifying the MVP will not increase their odds of winning (the process defined in this paragraph 1B. is collectively defined as the "Voting Process¨; or

2A.) Watch & Vote: Watch select NBA Finals 2004 broadcasts on ABC for Promotion voting announcements during the Second Half of each potential Deciding Game. Following said announcement(s), participants must send a text message from a MTN handset, type "NBA¨ ("622¨) in the "To¨ field and "NBA¨ in the "Message¨ field, and follow the text messaging instructions provided (for complete Verizon Wireless text messaging instructions, visit www.nba.com/playoffs2004/howtotxt.html. Within approximately two minutes of hitting "Send¨, participant will be sent an NBA Finals 2004 MVP ballot on their handset; and

2B.) Follow the Voting Process as outlined in 1B above in its entirety.

Participant will be charged for any text message that originates from his/her handset according to the terms in his/her Calling Agreement and Rate Plan with Verizon Wireless. Text messaging and Verizon Wireless service is not available in all areas.

B.) To enter without using Verizon Wireless text messaging. If you are not a Verizon Wireless service subscriber or you are a Verizon Wireless service subscriber and do not wish to enter via the above methods, visit www.nba.com during the Promotion Period and fully complete and submit the online voting/entry form according to the instructions provided. Voting through this method is free. Votes must be submitted and received during Promotion Period. The use of any device which automates the entry process is prohibited.

All entries will become the property of Sponsor and receipt of entries will not be acknowledged. All participants must have a text messaging two-way capable handset and Verizon Wireless digital service in order to enter the Promotion using Verizon Wireless text messaging along with access to the World Wide Web to register and/or vote online. Sponsor is not responsible for lost, incomplete, illegible, mutilated, invalid, unintelligible, late or misdirected entries, votes, or submissions; theft, destruction or unauthorized access to, or alteration of, entries.

Limit one entry per person and per email address per Deciding Game during the Promotion Period regardless of method of entry. Additional entries received from any such person or email address thereafter will be void.

Additional Terms: Sponsor and Verizon Wireless are not responsible for failures or malfunctions of phones (including wireless phones/handsets), phonelines, other communications malfunctions, unavailable network connections, cellular equipment towers, telephone systems or wireless service; interrupted or unavailable network, server or other connections; any error, omission, interruption, defect or delay in any transmission or communication; traffic congestion on the Internet or for any technical problem, including but not limited to any injury or damage to entrant¡¦s or any other person¡¦s computer or wireless phone/handset related to or resulting from participation in this Promotion; errors in these Official Rules, in any Promotion-related advertisements or other materials; the selection or announcement of winners or the distribution of prizes; Verizon Wireless' text messaging service or two-way capable handsets used to enter the Promotion or vote by text messaging during any portion of the Promotion; or other problems or errors of any kind whether mechanical, human, telephone, electronic or otherwise.

Winner Selection: Winners will be selected in a random drawing within seven days following the Deciding Game from among all eligible entries received by PST, an independent judging organization whose decisions will be final and binding in all matters relating to this Promotion. Odds of winning will depend on the number of eligible entries received during the Promotion Period. Winners will be notified by telephone (Mobile telephone number and/or daytime phone number), mail and/or email. Prizes will be sent to a street address (no PO Boxes) via a traceable method of shipment selected by Sponsor within approximately ten to twelve weeks of winner selection. Prizes will be awarded to the person named on the applicable registration form or online entry form regardless of whether that is the name of the MTN account holder or email address from which said entry was submitted. If participant enters by text messaging, he/she must have a valid Verizon Wireless MTN and account. In the case of a dispute as to the identity of a participant, entry will be declared made by the Authorized Account Holder of the MTN. "Authorized Account Holder¨ is defined as the natural person who is assigned a MTN by Verizon Wireless or as shown on Verizon Wireless¡¦ records. Limit one prize per person, MTN, email address, family or household for the Promotion Period.

Prizes: (1) Grand Prize: $10,000 RadioShack Gift Certificate which may be used toward the purchase of merchandise at participating RadioShack retail stores (Approximate Retail Value "ARV"=$10,000). (100) First Prizes: $100 RadioShack Certificate which may be used toward the purchase of merchandise at participating RadioShack retail stores (ARV=$100 each). Gift Certificates subject to certain terms and conditions. Gift Certificates are subject to restrictions unless prohibited by law. (300) Second Prizes: NBA Finals 2004 merchandise to be determined by Sponsor (ARV=$20 each). Sizing on any apparel awarded will be at Sponsor¡¦s sole discretion. Total ARV of all prizes=$26,000.

Restrictions: No transfer, assignment, cash redemption or substitution of prizes except by Sponsor due to prize (or portion thereof) unavailability, and then for a prize (or applicable portion thereof) of equal or greater value. Federal, state and local taxes and all other expenses not specified herein are winners¡¦ sole responsibility.

Miscellaneous: Grand Prize winner will be required to execute and return an Affidavit of Eligibility, Liability Release and (unless prohibited by law) Publicity Release within seven days of issuance of notification. Non-compliance with any of the foregoing may result in disqualification and awarding of prize to an alternate winner at Sponsor's sole discretion. If any prize notification letter or prize is returned as undeliverable, winner will be disqualified and an alternate winner may be selected. Upon disqualification, no compensation will be given. Promotion is governed by U.S. law.

Sponsor, in its sole discretion, reserves the right to:

1.) Disqualify any person and void any entries of any person who it believes has tampered with the entry process, the operation of www.nba.com, or any other component of this Promotion, whose conduct or actions affect the administration, integrity, security, fairness or proper conduct of this Promotion, or who is in violation of these Official Rules; and
2.) Modify, suspend or terminate this Promotion should viruses, bugs, non-authorized human intervention or other causes beyond the reasonable control of Sponsor, including but not limited to war, strikes, and/or acts of God, corrupt or impair the administration, security, fairness or proper play of this Promotion and, in the event of termination or suspension, at its discretion, award prizes from among eligible, non-suspect entries received as of the date of the event requiring such termination or suspension.

By participating in this Promotion, all text messaging entrants authorize Verizon Wireless to communicate with them by text messaging and authorize Verizon Wireless to provide Netpace, Inc., and Sponsor with their text messaging and/or email address. To view Verizon Wireless¡¦ privacy policy, please go to www.verizonwireless.com/jsp/privacy.jsp.

By participating, entrants agree to be bound by these Official Rules and agree that:
1.) Released Parties and their designees and assigns may use (unless prohibited by law) their name, voice, city/state of residence, photograph, visual and/or audio likeness for advertising and/or trade purposes and/or for the purpose of posting their name on www.nba.com and/or for any other purpose in any media or format now or hereafter known without further compensation, permission or notification; and
2.) Released Parties and their designees and assigns and all of their respective officers, directors, employees, representatives and agents shall have no liability and will be released and held harmless from any claim, action, liability, loss, injury or damage, including, without limitation, personal injury or death to winner or any third party or damage to personal or real property, due in whole or in part, directly or indirectly, by reason of the acceptance, possession, use or misuse of a prize or participation in this Promotion and from claims based on publicity rights, defamation or invasion of privacy and merchandise delivery.

Winners List: For the winners¡¦ names (available after 8/20/04), send a stamped, self-addressed envelope for receipt by 7/30/04 to: Verizon Wireless NBA Finals 2004 MVP Voting Promotion Winners, P.O. Box 13106, Bridgeport, CT 06673-3106.

Sponsor: NBA Media Ventures, LLC, 645 Fifth Avenue, New York, NY 10022
Administrator: Project Support Team, Inc., 100 Mill Plain Road, Danbury, CT 06811