April 22 -- The NBA's new campaign for the 2004 NBA Playoffs and The Finals concentrates on the players’ passion for winning The Finals, the NBA’s ultimate prize.

The rollout of all the “Destination Finals” promotion will wrap up tonight with the debut of two spots starring Jermaine O'Neal and Tim Duncan. The campaign has already featured All-Stars Jason Kidd, Dirk Nowitzki, Ben Wallace, Gary Payton and Vlade Divac expressing their love for the coveted Larry O’Brien championship trophy.

Detroit Free Press: Ben's in love
Ft. Worth Star-Telegram: Dirk's nervous phone calls


Jermaine O'Neal asks for permission to take the Trophy out


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Dirk Nowitzki leaves love messages


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Jason Kidd tries to seduce the trophy


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Gary Payton expresses his love


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Tim Duncan consults the "Doctor" about the Trophy's commitment issues


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Vlade Divac's love poem


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Ben Wallace has got the love real bad


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Sixteen suitors, only one will be chosen


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