Detroit Pistons Introduce Second Road Jersey In <font color=red>Red</font>
“Last year, we introduced the lightning bolt throwback jerseys and had great success,” said Tom Wilson, CEO of the Detroit Pistons. “This year, it’s a full red uniform. Our fans are always asking for something new, something different. And whether it’s a new jersey, the latest in collectible figurines or some other giveaway that adds value to their experience, well, we want to make sure our fans have it. The new jerseys look great on the guys and I’m sure they will be a popular gift item for the holiday season.”
The team will wear the RED jerseys for at least six games during the 2005-06 season, three times at home and three times on the road. The Pistons will wear RED for their November 23, December 25 and February 14 home games and then on the road for select games.
Over the past week, the Pistons introduced their “A World Without RED” campaign where they asked fans to be on the look out for areas where the absence of the color RED would be most obvious. They even held a contest on the Pistons Web site (www.pistons.com) that asked fans to come up with examples of where the color RED would be most missed and develop tag lines describing the situation. Winners, which were selected from a pool of more than 2,000 entries received the new RED Pistons jerseys, autographed by the respective player. The winning entries were:
In a world without RED …white and blue would have to do. (American flag)
- Justin Roberts, Howell, MI
In a world without RED …how would you paint the town? (City skyline)
- Ben Whybrew, Ortonville, MI
In a world without RED …your mid-life crisis just wouldn’t be the same. (Corvette)
- Patrick Wilkes-Krier, Ann Arbor, MI
Several teams in the NBA will be wearing a second road jersey this season, including the Boston Celtics, the Cleveland Cavaliers, the Sacramento Kings and the Denver Nuggets. As part of the second jersey kick-off, the NBA is working with Electronic Arts NBA Live, Take2 Interactive NBA 2K6 and Sony NBA 2006 and releasing codes that game players can use to outfit their teams in the second road jerseys. The codes will be released on Wednesday, November 23 and can be found at www.pistons.com.
Rock Financial, Michigan’s largest mortgage company, is the presenting sponsor for the 2005-06 Detroit Pistons. For more information about Rock Financial, please visit www.rockfinancial.com. For more information regarding the Pistons Red Jerseys or to become a member of the Detroit Pistons Crew (ticket plan holders), please contact The Palace at (248) 377-0100 or log on to www.pistons.com.