"In the first year of our relationship with Rock Financial, we set the bar for what a presenting sponsorship is all about," said Detroit Pistons CEO Tom Wilson. "Last year, we ramped up our program, really got Rock Financial involved in many areas of our business and were able to take the presenting sponsorship to another level. In the upcoming year, we are looking forward to the challenge of doing even more.

“This partnership, by far, has been the best in our history. These past two years, we have built a strong and solid relationship and our presenting sponsorship agreement has set the gold standard for teams in every league. Our relationship with Rock Financial is one of the most successful in professional sports mainly because our two organizations, and the people involved, share a common goal of customer service and creating a great experience for our clients."

The agreement, which began with the 2003-04 season, marked only the second time in NBA history, and the first time in Detroit Pistons' history, that a franchise would have a "presenting sponsor."

"This partnership between Rock Financial and the Pistons really was a first in terms of its scope and it's been highly successful any way you look at it," said David Hall of Rock Financial. "We've been able to achieve greater overall awareness of each organization, while at the same time making attending a Pistons game an even greater experience for the fans."

The 2005-06 presenting sponsorship agreement again will involve a number of marketing elements. Rock Financial will be represented and featured in all Pistons broadcasts, including all television and all radio. Rock Financial will be represented in all print ads and a variety of other printed materials, as well as prominent in-arena advertising on the LED ring and the Palacevision board.

"As we did the previous two years of this partnership, Rock Financial will do many things to help enhance the game day experience. We'll be involved in pre-game tailgate parties, ticket giveaways, contests, premium giveaway nights and the Rock Financial parachute drop," said Hall. "We also will provide opportunities for fans to win trips, tickets and merchandise during the broadcasts and in-game."

"Rock Financial has a presence in most everything we do," Wilson said. "We have a highly collaborative relationship with an incredibly enthusiastic partner who constantly challenges us to be better. We are constantly trying to one-up each other to see who can come up with the better way to make the experience that much more enjoyable. A relationship like that is healthy and there are great benefits for each of us. In the end, however, the real benefactors are our fans."

"We also will continue to partner with the Pistons to do a great deal of work in the community," said Hall. "Rock Financial has given away nearly 20,000 tickets to area youth organizations in the past two years and we'll do that again this year. Many of the young people that receive tickets might not otherwise have an opportunity to attend a professional basketball game."

Rock Financial will remain heavily involved in the Pistons "Read to Achieve" program, one of the most successful in the NBA. Rock also will host basketball clinics and the Honorary Captain program in which selected kids are able to be a part of the pre-game player captain's meeting at center court.

"This Presenting Sponsorship works because it's a total partnership between two organizations who care about the fans and the community," said Hall. "When you can create greater awareness of the brand, and at the same time make it fun for the fans, and contribute to the community, everybody wins."

Rock Financial, a Quicken Loans Company, is Michigan's largest mortgage company. Quicken Loans® is the nation's largest online retail mortgage lender. Together, under the Rock Financial and Quicken Loans brands, the company expects to close $17 billion in home loans in calendar year 2005. The company, which was founded in 1985, has over 3,000 team members and was ranked #12 on FORTUNE Magazine's list of the "100 Best Companies to Work for in America" and ranked #1 on COMPUTERWORLD's "100 Best Places to Work in Technology." For more information about the company, visit http://www.rockfinancial.com.