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Chevrolet Retains Exclusive Rights as the Official Vehicle of the Detroit Pistons

Detroit Pistons and Detroit Area Chevy Dealers Sign Three-Year Renewal Deal

AUBURN HILLS, Mich. - Officials from Palace Sports & Entertainment announced they have signed a three-year renewal agreement with the Detroit Area Chevy Dealers and Chevrolet. Per the agreement, Chevrolet will remain the exclusive and official vehicle of the Detroit Pistons. Per organizational policy, financial details of the agreement were undisclosed.

Partners since 2002, the recently signed deal outlines the renewal of Chevrolet’s fully-integrated sponsorship including internal and external promotion of the Chevrolet brand during Pistons home games, television spots during Pistons telecasts, and in-arena car displays.

“Our relationship with Chevrolet has been strong for many years,” said Tom Wilson, president and CEO of Palace Sports & Entertainment. “Chevy is an obvious leader in the automotive industry, but more than that, they are an internationally-recognized brand with a solid reputation for being a consistent innovator and performer. We see a natural connection between our two brands, not only based upon organization’s similar philosophies but also our natural association with the Motor City. We anticipate that this relationship will to continue to be beneficial to both parties.”

Pistons fans will have the opportunity to check out Chevrolet’s newest models with two vehicle displays within The Palace.

"We are thrilled to continue our long relationship with the defending Eastern Conference Champion Detroit Pistons. Having the opportunity to expose great sports fans to a full line of Chevrolet vehicles through this exclusive sponsorship is a winning combination," said Garret Dvorsky, Regional Divisional Marketing Manager for Chevrolet.

Chevrolet is a division of General Motors (NYSE: GM), the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. GM employs about 355,000 people around the world. More information on GM can be found at www.gm.com.

For more information regarding the sponsor renewal agreement between the Detroit Pistons and the Detroit Area Chevy Dealers, please contact The Palace at (248) 337-0100 or log on to www.pistons.com . Rock Financial, Michigan’s largest mortgage company, is the presenting sponsor for the 2005-06 Detroit Pistons. For more information about Rock Financial, please visit www.rockfinancial.com.