Detroit Pistons Unveil New Locker Room Store Website

April 1, 2013

AUBURN HILLS, MI ­– The Detroit Pistons unveiled today a new retail website dedicated to Detroit Pistons merchandise and memorabilia. A microsite of pistons.com, www.pistonslr.com will serve as the official online team store for fans, offering over 200 unique officially licensed NBA products from clothing and outerwear to novelty and on-court apparel items. Fans accessing the site within the next month can take advantage of a 30% off discount and free shipping for purchases over $50 by using the promo code: new30.

“We are excited to launch www.pistonslr.com as the new official online retail source for Detroit Pistons merchandise and memorabilia,” said Charlie Metzger, Executive Vice President and Chief Marketing Officer for Palace Sports & Entertainment and the Detroit Pistons. “From player jerseys and on-court apparel to sweatshirts, t-shirts, hats and other novelties, we are committed to providing our fan base multiple avenues to access the most popular team merchandise available both in-store and online.”

The team-owned website is easy to use and features a streamlined design similar to the world’s most popular retailers. Fans can choose clothing products from top brands such as adidas, Sportiqe, 47Brand and New Era, share gift ideas with family and friends through social links and utilize industry-leading shopping cart technology for purchasing multiple items. The site also boasts improved customer order and shipment tracking options.

“We’ve spent a lot of time researching how fans shop our site and applied the results to bring a more exciting and social shopping experience,” said Metzger. “We recruited Brandon Knight, Greg Monroe, Andre Drummond and the Pistons Entertainment teams to model our products and made it easy to customize search results by filtering items by size, color, brand and price. Fans can also add the latest Pistons gear to their wish list and share our products socially on Pinterest, Facebook and Twitter.”

Throughout the course of eight weeks, as added value, visitors to the site can enter a contest to win a signed jersey by Andre Drummond, Greg Monroe, Brandon Knight or Rodney Stuckey. Fans can enter the contest by visiting www.pistonslr.com and clicking the enter-to-win tile. Winners will be chosen and contacted each week.

For in-depth analysis by website editor Keith Langlois and special inside-access videos, visit www.pistons.com, the official source for information on the Detroit Pistons.