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The ERSA Club will be located in The Palace of Auburn Hills’ new North Atrium addition.
Sponsorship Deal Gives Naming Rights to Club for High-End Season Ticket Holders
ERSA Club to Highlight New North Addition at The Palace of Auburn Hills

AUBURN HILLS, Mich. — January 10, 2006 — Officials from Palace Sports & Entertainment and the Detroit Pistons announced they have signed an agreement with ERSA Group, the Plymouth, Mich.-based IT design and implementation company, that gives ERSA the corporate naming rights for the 17,000 square foot club that will be located in The Palace of Auburn Hills’ new North Atrium addition. Per organizational policy, financial details of the agreement were undisclosed.

The title sponsorship deal gives immediate name recognition for ERSA Group as construction continues on the addition. The ERSA name will be used on directional signage in The Palace, all paper products used in the club and staff will be dressed in ERSA Club-specific uniforms. The new North Atrium addition is scheduled for completion near the end of April 2006.

“ERSA Group is one of those up-and-coming companies based here in Michigan,” said Tom Wilson, president and CEO of Palace Sports & Entertainment. “When we were discussing this partnership, ERSA challenged us to look at the club a bit differently. Yes, this club will be upscale and high-end with only the best food, beverages and service, but it will also showcase what ERSA does, versus just who they are. That is an important element in today’s world where the challenge every day is to enhance your client’s experience with your organization.”

Membership in the ERSA Club will be limited to approximately 700 season ticket holders. These members will receive Pistons tickets, food, beverage, private parking and a private entrance in their packages. Additionally, ERSA will showcase its services and abilities by installing several unique pieces of technology that can be used by the membership on an interactive basis.

ERSA Group founder and CEO Eric Sadek was excited by the opportunity the sponsorship gives. “We feel this is a great opportunity to gain exposure in the area. Not only does our sponsorship of the ERSA Club give us incredible visibility in the Detroit market, it also gives us a chance to showcase our technologies and services. We’re excited to team up with such dynamic and successful franchises as the Detroit Pistons and Palace Sports & Entertainment. The year 2006 should be a big year for all of us.”

ERSA Group was formed with the goal of making IT Simplified. ERSA Group designs, develops, manages and hosts mission-critical networks, applications and data for the SMB market up to Fortune 1000 clientele. Founded in 1999, ERSA Group has developed into a leading provider of IT services and offers custom solutions to including wired and wireless network infrastructure systems, application development, and managed application services. By helping clients effectively streamline their IT operations, ERSA Group enables companies to become more competitive while ensuring security and data integrity. For more information on ERSA Group and their services, email info@ersagroup.net or visit their website at http://www.ersagroup.net.

Rock Financial, Michigan’s largest mortgage company, is the presenting sponsor for the 2005-06 Detroit Pistons. For more information about Rock Financial, please visit www.rockfinancial.com.

For more information regarding the ERSA Group title sponsorship agreement, please contact The Palace at (248) 337-0100 or log on to www.pistons.com.

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