News Release

Pelicans Shop by adidas Retail Store Opens October 23

October 21, 2013

NEW ORLEANS/PORTLAND – adidas and the New Orleans Pelicans today announced a new retail partnership which includes an exclusive team store – Pelicans Shop by adidas - at the New Orleans Arena. adidas, the official outfitter of the National Basketball Association, will operate the 3,000-square-foot Pelicans Shop by adidas, the brand’s first store in New Orleans.

“When we changed the team’s name to the Pelicans, we knew that the fans would like the logo and the colors and would be excited about the future of our team. Through our multi-year partnership, adidas has demonstrated its commitment to New Orleans and its confidence in the Pelicans for long-term success,” said Owner/Chairman of the Board Tom Benson. “We are committed to building a championship team on and off the court and that mission is supported by continuing to work with partners like adidas, who are at the top of their industry. We look forward to seeing all of our fans in their Pelicans gear as we get closer and closer to Opening Night on Oct. 30.”

“As excitement continues to build for the start of our first season as the Pelicans, we are thrilled to be partnering with adidas on the Pelicans Shop at the New Orleans Arena,” said Owner/Vice Chairman of the Board Rita Benson LeBlanc. “We have received such positive feedback about the Pelicans’ new logos and look and we are excited that our fans will have the opportunity to purchase all of the new Pelicans gear at our own team store at the Arena.”

Featuring a full range of Pelicans official merchandise, the Pelicans Shop by adidas will include jerseys, men’s and women’s tee shirts, jackets and other extensive apparel and accessory offerings. The shop will be located on the main concourse level of the 18,000-seat New Orleans Arena. While accessible from inside the arena during events, the Pelicans Shop by adidas is open to fans Tuesday-Saturday when the arena is not hosting an event. In addition, six additional adidas Pelicans merchandise stands will be located throughout the New Orleans Arena.

“New Orleans is an incredible basketball city with amazing fans and an up-and-coming young team,” said Nic Vu, vice president of retail adidas North America. “It’s an exciting time for the team and city with the new Pelicans identity and preparation to host the 2014 All-Star Game. We’re bringing the best of adidas to Pelicans fans with the Pelicans Shop by adidas.”

The partnership will also include integrated signage and digital and traditional media activation for Pelicans games and New Orleans Arena events.

About New Orleans Pelicans
The New Orleans Pelicans are a New Orleans business that happens to be an NBA franchise. Led by Owner Tom Benson, the team is committed to making a difference in the Gulf Coast region through numerous community initiatives with a special emphasis on coastal restoration and childhood obesity. The Pelicans provide world-class entertainment on and off the court and are global ambassadors for the city of New Orleans. With action-packed games at the New Orleans Arena, the Pelicans are passionate about delivering exciting and memorable experiences for fans of all ages. For more information about the New Orleans Pelicans, please visit

About adidas Basketball
adidas has been providing innovative products to help the world’s best athletes perform at elite levels for more than 60 years, from past legends to today’s superstars, such as Derrick Rose, Dwight Howard, Candace Parker, Tim Duncan, Damian Lillard and Jrue Holiday. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.