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NOVO NORDISK SIGNS ON AS ASSOCIATE PARTNER
OF HORNETS BEE-FIT PROGRAM

World Leader in Diabetes care joins current partners Ochsner and Blue Cross and Blue Shield of Louisiana

December 2, 2011

The New Orleans Hornets announced today that Novo Nordisk is joining Ochsner and Blue Cross and Blue Shield of Louisiana as an associate partner of the Bee-Fit program.

The Hornets will host the final Bee-Fit Field Days of 2011 next week. The field days are scheduled on Monday, Dec. 5 at Jefferson Elementary (1901 Manhattan Blvd., Harvey, La.) and Wednesday, Dec. 7 at Butler Elementary (300 Fourth Street, Westwego, La.). The Hornets will begin the remainder of the field days in January.

Novo Nordisk actively works to change the course of the diabetes pandemic and continues to develop more effective treatment options for patients. In addition to diabetes research, Novo Nordisk is dedicated to increase diabetes awareness and prevention through the promotion of the importance of nutrition and a healthy life style.

The Hornets, Ochsner, Blue Cross and Blue Shield of Louisiana and Novo Nordisks involvement with the Bee-Fit program will teach physical fitness, prevent childhood obesity and educate students on the importance of healthy lifestyle habits. The program will reach all 56 elementary schools in Jefferson Parish and more than 31,000 students in kindergarten through eighth grade.

We are thrilled that Novo Nordisk has joined Ochsner and Blue Cross-Blue Shield to further enhance the Bee-Fit program, said Hornets Sr. Vice President of Corporate Partnerships Tom Ward. The Bee-Fit program reaches so many students and the added support from Novo Nordisk and their mission to teach the importance of nutrition and having a healthy daily routine will make the program even more beneficial.

Students will participate in physical fitness programs throughout the entire school year, tracking their results on a fitness report card and taking a pre- and post-physical fitness evaluation so results can be measured from start to finish. Results will be tracked through Fitnessgram, a fitness assessment software program that will allow each individual students fitness capabilities to be monitored and exercise programs to be customized and suggested when needed. Each student who participates in the program will receive a free ticket to a Hornets home game.

Childhood obesity is a huge problem in our city and state, and as a professional sports franchise, the Hornets understand the importance of using our resources to educate local students about how easy and fun living a healthy lifestyle can be, said Hornets President Hugh Weber. Starting at a young age is key and we appreciate that our partners at Ochsner and Blue Cross and Blue Shield of Louisiana share our passion for creating a healthy future in New Orleans.

Media interested in covering next weeks field days should contact Lindsey Mitchell at 504-390-5116 or lindseym@hornets.com.

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