Team takes on new brand identity following conclusion of 2012-13 season
April 18, 2013
Following last night’s final game of the 2012-13 season, the New Orleans Hornets officially took on the team’s new identity as the New Orleans Pelicans. The team will participate in its first NBA event as the Pelicans on May 21 at the 2013 NBA Draft Lottery.
The Pelicans launched their new website today, www.pelicans.com, as well as introducing a new presence in social media on Twitter (@pelicansnba), Facebook (Facebook.com/pelicansnba) and Instagram (@pelicansnba).
As the Pelicans introduce their new mascot, new uniforms and a new name and look for the dance team, fans will have the opportunity to be a part of the process and should stay tuned for more information on www.pelicans.com. Official Pelicans merchandise is also available on the team’s site.
“We have been looking forward to this day since we announced the Pelicans as the new name,” said Owner Tom Benson. “The Pelican is a symbol for our city and region and we’re excited to start a new era in Louisiana basketball history. This off-season is going to be a special time for the Pelicans.”
Benson announced on Jan. 24 that at the conclusion of the 2012-13 season, the name of the team will become the Pelicans, adopting an identity that will represent the culture and resolve of the Gulf Coast region while also symbolizing Louisiana’s most pressing initiative of coastal restoration and wildlife conservation. Benson introduced the team’s new logos, as well as color scheme, during the announcement.
The Pelicans’ colors are blue, gold and red. The team’s primary color, blue, is taken from Louisiana’s state flag. The Pelicans and Saints share the color gold, uniting the organizations, while celebrating the spirited life of New Orleans and its many celebrations (gold is also a commonly found color on the “crown” of the pelican). Red represents fraternity and is indicative of the blood provision of the mother pelican and the vibrant color underneath the pelican’s throat. All three colors are found on the flag of the City of New Orleans.
More information about the Pelicans’ logos and brand can be found HERE.