"Business of Basketball" at WTHR
1 / 13MARCH 5, 2013 - The Pacers took over the WTHR Channel-13 headquarters for a crash course in the "Business of Basketball", an NBA-required program for each team. Leveraging the Pacers’ partnership with WTHR, the franchise saw an opportunity to go behind the scenes of a TV station to show parallels between the two businesses while providing the players a fun experience.