The NBA’s Read to Achieve campaign is a year-round national program designed to help young people develop a life-long love for reading and on-line literacy as well as encourage adults to read and talk regularly with children. Reaching an estimated 50 million children a year, Read to Achieve is the most extensive educational outreach initiative in the history of professional sports.
Read to Achieve serves as the NBA/WNBA’s and its’ team’s primary community activity and harnesses all of professional basketball’s best assets to impact one of the most pressing issue our society faces. The program promotes the value of reading and online literacy while encouraging families and adults to read regularly with young children.
The goals of this initiative is to build a lifelong love of reading in young people by providing greater access to books and technology; encourage and engage members of the NBA/WNBA family including current & former players, league and team personnel, coaches, wives and parents to participate in the program as a Volunteer Reading Coach and to use all of the NBA/WNBA assets to create ongoing public awareness of this initiative through courtside signage, PSA’s, NBA.com and NBA.com TV presence and events around the league.
At the local level, the Indiana Pacers Read to Achieve Program, presented by Chase and in partnership with the city of