Finish Line Joins Indiana Fever in Marquee Partnership
October 19, 2012
Pacers Sports & Entertainment and the Indiana Fever have announced a marquee partnership with athletic retailer Finish Line that will feature the Finish Line logo on Fever team jerseys beginning in the 2013 season. The Finish Line brand will be integrated into Fever television broadcasts and team merchandise, team advertising and signage at Bankers Life Fieldhouse.
Where the Fever players are shown in uniform, Finish Line will be there too.
The multi-year agreement combines brand awareness with the Fever as well as activation of the Finish Line Ball Kids Program to be executed at all home games for the Fever and Indiana Pacers. Finish Line also will receive in-game advertising as part of the Pacers and Fever radio networks, and web links on FeverBasketball.com and BankersLifeFieldhouse.com. Per company policy, terms of the deal are not disclosed.
"I am proud to partner with the Indiana Fever, one of the premiere women’s professional sports teams in America," said Glenn Lyon, chairman and chief executive officer of Finish Line. "We are both teams that show dedication, commitment to our community and passion to be the best."
"Reaching agreement with Finish Line is one of the landmark moments in our franchise history," said Kelly Krauskopf, chief operating officer and general manager of the Fever which hosts Games 3 and 4 of the WNBA Finals in Indianapolis this weekend. "Finish Line is a widely respected national brand in the athletic retail market. Partnering with such a reputable and prestigious company as Finish Line will enhance our own branding and visibility in the Indiana sports community and abroad."
Added Herb Simon, owner and chief executive officer of Pacers Sports & Entertainment, "We are proud to partner with a local company and Finish Line has been a great partner with the Pacers and the Fever for many, many years already. Their commitment is tremendous and we look forward to this union helping build both brands."
Consumers in Central Indiana and all 12 WNBA markets will see the Finish Line logo during Fever radio and TV broadcasts as well as the Fever’s Live Stream Webcast presented by Finish Line. Visitors to Bankers Life Fieldhouse will see the Finish Line logo aligned with the Fever on banners inside the building as well as on LED, courtside and scoreboard advertising during all Fever home games. A "Race to the Finish Line" scoreboard promotion also will take place during every Fever home game.
One of the most consistently competitive franchises in the WNBA, Indiana’s jersey sponsorship is the sixth of its kind in the 16-year league, joining the Phoenix Mercury, Los Angeles Sparks, Seattle Storm, New York Liberty and Washington Mystics. In its 13th season, the Fever has reached the WNBA Playoffs in eight consecutive seasons and nine overall. The Fever is the only club in league history to win at least 20 games, seven times in an 8-year span.