April 18, 2014 – With the 2014 NBA Playoffs just one day away, the Pacers have announced all fans in attendance for Game 1 of the First Round matchup against the Atlanta Hawks will receive a free gold T-shirt upon arrival to their seats. The T-shirt will feature the Playoff theme of Blue Collar Gold Swagger.
The Pacers enter the Playoffs as the No. 1 seed in the Eastern Conference. As the top seed, they have secured home court advantage through the Eastern Conference Finals. That advantage would continue into the NBA Finals if the opponent is Houston, Portland, Golden State, Memphis or Dallas.
This is the fourth consecutive Playoff berth for the Pacers. In 2011, the Pacers secured a Playoff spot for the first time in five years. The competitive First Round matchup against the Chicago Bulls was widely considered to be the starting point for years of success to come under the Pacers' new coach, Frank Vogel.
In 2012, the Pacers advanced to the Eastern Conference Semi-finals after beating the Orlando Magic in the First Round. Gold Swagger was born in this Second Round matchup against the Miami Heat. When fans arrived to Game 3, over 18,000 gold T-shirts were placed throughout Bankers Life Fieldhouse creating a look George Hill fondly described as “mustard.”
This organic acceptance and appreciation for Gold Swagger made it a natural to continue during the 2012-13 regular season. The energy and enthusiasm created by Gold Swagger was combined with the heart and hustle associated with the Pacers team to create Blue Collar Gold Swagger. This theme officially launched on Opening Night in 2012 as every fan in attendance received a gold T-shirt featuring the phrase. It continued into the 2013 NBA Playoffs.
During the 2013 Playoffs, the Pacers beat the Orlando Magic and New York Knicks to advance to the Eastern Conference Finals against the Miami Heat. The Pacers pushed the eventual champion to a decisive seventh game before bowing out, but not before they brought international attention to Indiana, its team, and its fans.
The 2014 Playoffs start now. Pacers fans can guarantee Playoff tickets through the NBA Finals by placing a deposit on a 2014-15 Season Ticket Plan by visiting Pacers.com/Playoffs, completing this form or calling (317) 917-2827. Select single-game tickets for the First Round are available online. Fans looking for the opportunity to participate in presales for potential future rounds should sign up for the 2014 Single Game Ticket Opportunity.
The 2014 Pacers Playoffs are proudly presented by Key Bank, Kroger, Pepsi and Steak ‘n Shake.