Pepsi Center Goes Green, Launches Play Clean Campaign

DENVER, Mar. 17 -- Pepsi Center officials today announced the start of a program designed to encourage fans to recycle products used during concerts and events as well as cut down on pollution caused by cars.

"Play Clean" is the name of a program developed by Kroenke Sports Enterprises, which owns Pepsi Center, and teams that play in the building including the NBA Denver Nuggets, NHL Colorado Avalanche, NLL Colorado Mammoth and AFL Colorado Crush.

Pepsi Center will be the first major entertainment venue in Colorado to provide single stream recycling of plastic cups, all bottles and clean paper products used during events. All items may be placed in recycling bins on arena concourse starting with this week's NCAA basketball tournament.

"Not all of the trash talk will be done between players," said KSE vice president of venues, Dave Jolette. "Recycling is something fans have asked for and Pepsi Center is proud that the Play Clean program is the first to promote the practice at a major entertainment venue in Colorado."

Jolette estimates the single stream recycling effort will save more than 20,000 pounds of material from landfills annually. "That's a lot of beer cups and paper cups," he said.

Fans should soon expect to see familiar faces reminding them to recycle their game trash.

"We'll be promoting the Play Clean message with each of our teams, using athletes and personnel in videos and public service announcements," Kroenke Sports executive vice president Paul Andrews said. "Our goal is to be among the most aggressive teams in our leagues when it comes to protecting the environment."

Other efforts to protect the environment are underway at Pepsi Center. A limited number of preferred spaces in Pepsi Center's parking lots will be designated for hybrid cars. "It's a small way to reward a fan who has made the investment in automobiles that protect the environment," Jolette said. The parking fees will be the same. Spaces will be available on a first-come, first-served basis.

Additionally, signs posted on Chopper Circle in front of the Pepsi Center box office will promote a "No Idling Zone" to help reduce automobile emissions.

"We're hoping fans will turn off their car engines while they wait for someone who is at the box office window," Jolette said. "It may be a small effort, but every little bit helps."

For additional information about Pepsi Center's Play Clean campaign, please click HERE.