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Nuggets ‘Give Back’ on Facebook

Social media fundraiser unique among professional sports teams


DENVER, Jan. 26, 2011 – The Denver Nuggets have launched an application on their Facebook page to help raise money and awareness for youth sports programs in Colorado.

Each time the “Give Back” tab is shared on the team’s Facebook page, Kroenke Sports Charities will donate $5 to local non-profit sports programs, including Denver Public Schools Prep League, YMCA Jr. Nuggets and Colorado Paralympic Sports Program.

When the team reaches its goal of $175,000 raised, approximately four million Facebook users will have been exposed to the cause – either on the Denver Nuggets Facebook page directly, or on one of their friends’ Facebook walls.

“This is a wonderful way to bring awareness and funds to Kroenke Sports Charities Signature Programs, which promote teamwork, sportsmanship and healthy lifestyles for the youth of Denver,” said Deb Dowling Canino, Vice President of Community Relations and Fan Development for Kroenke Sports Enterprises.

The “Give Back” tab features a donation counter, which tracks the total amount of money raised in real time.

This is the first Facebook promotion of its kind among major professional sports teams.

Visit Facebook.com/DenverNuggets to help the Nuggets and Kroenke Sports Charities give back to Colorado.

For more information, contact Jared Harding at (303) 405-1672