Denver Nuggets launch official Sina Weibo account in China

Social media presence will allow team to share news, info with millions of fans
by Aaron Lopez

The Denver Nuggets are excited to join the NBA’s efforts to promote the league and connect with a rapidly growing fan base in China.

On March 24, the Nuggets, in conjunction with the NBA, launched their official Sina Weibo account to share news, photos and other team-related information with millions of potential fans in China.

Weibo is one of the most popular sites in China, with roughly 100 million messages posted daily. The NBA has attracted more than 70 million followers since launching its official Weibo account on Dec. 17, 2010.

Attracting more than 30 percent of all Chinese Internet users, Weibo offers an opportunity for the Nuggets and the NBA to communicate directly with fans and provide unique content that help them learn more about the team the league.

Two current Nuggets players, Aaron Brooks and Wilson Chandler, played professionally in China in 2011-12.

Nuggets content on Weibo will include game-related information, behind-the-scenes photos, historical notes and background on Pepsi Center, the team’s home arena. Information is primarily posted on Weibo between 6 p.m. and 7 a.m. MT (9 a.m. to 10 p.m. in China).

The Nuggets media relations department and interactive marketing team work closely with the NBA China staff on the team’s Weibo page. The NBA China staff currently manages the translation and basic game content and updates, while the team and league collaborate on overall content selection and strategy.