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Nuggets participate in NBA Green Week 2011


April 8, 2011 – In support of the third-annual NBA Green Week, the Denver Nuggets took part in a variety of activities during their April 5 game against the Oklahoma City Thunder at the Pepsi Center.

NBA Green Week is an initiative aimed at generating awareness and funding to protect the environment. Players throughot the league wore special on-court apparel and participated in hands-on community service projects, while teams held auctions to benefit environmental preservation organizations. In addition, the NBA.com microsite, www.nba.com/green, featured everyday greening tips for fans.

“The Nuggets and Pepsi Center are proud to support environmental programs during Green Week and throughout the year,” said Deb Dowling Canino, Vice President of Community Relations and Fan Development for Kroenke Sports Enterprises.

“We’re especially proud of our relationship with We Don’t Waste, a program of Denver Inner City Parish, which picks up food at Pepsi Center following all Nuggets games. Through this initiative, more than 11,285 servings of food have been saved and donated to over 30 local shelters, providing much-needed food for Denver’s citizens.”

As part of NBA Green Week 2011, adidas, the league’s official outfitter, provided all players with 100-percent organic cotton shooting shirts featuring the NBA Green logo. Players also wore NBA Green headbands and wristbands made from 45-percent organic cotton during nationally broadcast games to raise additional environmental awareness.

Each of the league’s 30 teams is encouraging fans to participate in greening efforts by hosting community service events, including tree plantings, recycling drives, park clean-up days, and the refurbishment of Reading & Learning Centers using environmentally friendly materials.

“The environmental work championed by the NBA has influenced all sports leagues in the United States in a meaningful and public way,” said Natural Resources Defense Council (NRDC) Senior Scientist Allen Hershkowitz. “We all recognize the cultural significance of the NBA, and I applaud the league’s use of its influence to promote clean air, clean water and a healthy climate.”

This season, the NBA is continuing to take steps to become a more environmentally responsible organization. To learn more about what the NBA and its teams are doing to “Go Green”, please go to www.nba.com/green.