O'Neal's Wheaties box was unveiled at a press conference in Miami on Wednesday. Video: 300k
MIAMI, March 16 -- Widely regarded as one of the most dominant players in NBA history, Miami Heat center Shaquille O’Neal was honored today with his own box of Wheaties, “The Breakfast of Champions.” The package was unveiled at a press conference this afternoon at Miami’s American Airlines Arena.

O’Neal’s career accomplishments place him among the elite basketball players of all time. Drafted by the Orlando Magic out of Louisiana State University in 1992, he was named 1993 NBA Rookie of the Year and helped the Magic earn their first-ever playoff berth the following season. O’Neal then joined the Los Angeles Lakers in 1996, helping the team win three consecutive NBA titles in 2000, 2001, and 2002 while earning Finals MVP honors all three times. The 1999-2000 regular season MVP has played in every All-Star game since his rookie season of 1993, and earned NBA All-Defensive team honors in 2000, 2001, and 2003. He was traded from Los Angeles to the Heat in a multi-player deal before the 2004-2005 season.

In 1996, O’Neal was named one of the 50 Greatest Players in NBA History.

“I grew up idolizing the great athletes who were on the Wheaties box,” O’Neal said. “That’s why it’s such an honor for me to become part of the Wheaties family.”

“Shaquille O’Neal has distinguished himself as the most celebrated player in basketball today,” said Eric Treschuk, Wheaties Marketing Manager. “We are thrilled to add him to the list of renowned athletes who have graced the cover of the Wheaties package through the years.”

The new 18-ounce package will be available nationally beginning this week, and continues Wheaties’ tradition of recognizing prominent NBA big men. Others who have appeared on the Wheaties package through the years include George Mikan, Kareem Abdul-Jabbar, Wilt Chamberlain, David Robinson, Tim Duncan, and Kevin Garnett.