NBA Presents Live Games and Programming for First Time in Multiple Countries on Martin Luther King Day
Posted Jan 11 2007 3:44PM
NEW YORK – Jan. 11, 2007 – The NBA and five international television partners will present live prime time games and programming for the first time in multiple countries on Martin Luther King Day. Up to 10 live NBA games and 12 consecutive hours of programming will be available to viewers in five European countries.
MLK day programming outside the United States tipped off last season in the United Kingdom when the league teamed with British Sky Broadcasting (BSkyB) to present the first ever “NBA Slam Dunk Monday.” The program consisted of four live games, one NBA Greatest Game and featured 12 consecutive hours of NBA programming.
This year, in addition to presenting “NBA Slam Dunk Monday II,” in the UK, the NBA will partner with Sky Italia in Italy; Canal+ in France; Sogecable in Spain; and Premiere in Germany to present a continuous block of NBA programming on MLK Day.
“Building off the success of the 2006 NBA Europe Live event and last year’s inaugural NBA Slam Dunk Monday, we are pleased to bring NBA fans in Europe a record number of live games and content in prime time on this important day,” said Matthieu Van Veen, Senior Director, International Television NBA Europe.
“In the UK, NBA Slam Dunk Monday II” will air on Sky Sport 2 and on Sky Interactive Platform and will feature a total of 10 live games including match-ups starting before 21:00 local time. The broadcast will begin live in-studio at 18:00 local time, where commentators will be joined by NBA Legend Daryl Dawkins, the Miami Heat Dancers, as well as local celebrities.
In Italy, “Notte Bianca NBA” (NBA All Nighter) will feature six live games on four of Sky Italia’s channels including the first broadcast of an NBA game in HD in Italy. The broadcast will begin live in-studio at 19:30 local time on Sky Sport 2, Sky Sport 16:9 and on Sky Sport HD.
“NBA fans in Italy are extremely excited about ‘Notte Bianca,’” said Flavio Tranquillo, Commentator, Sky Italia. “The opportunity to see Phoenix Suns coach Mike D’Antoni, and Toronto Raptors number one pick Andrea Bargnani in action is especially appealing to Italian basketball fans.”
In Spain, “Maraton NBA” (NBA Marathon) begins at 19:00 local time and will include live games on both free to air channel Cuatro and Canal+Deporte 2. The eight hour block will include the live broadcast of three games including prime time coverage of the Toronto Raptors vs. the Philadelphia 76ers involving the Raptors two Spanish players Jorge Garbajosa and Jose Calderon.
In France, “Sport+ Fete MLK Day Le Multiplex” (Sport+ Celebrates MLK Day – Multi Game Broadcast) begins live in-studio at 19:00 local time on Sport+ channel, and will feature 10 live games and over 12 hours of non stop NBA programming.
“This event is meaningful to me because my dad supported Civil Rights and Dr. King. It's also an important day for the NBA due to the fact that many of the league's players are African American, so the event and holiday go together beautifully,” said George Eddy, Commentator, Canal+ France. “This is an exciting time as we have never before had a full day of live NBA games.”
In Germany, “Tag der Giganten” (The Day of the Giants) begins live in-studio at 15:30 local time on Premiere Sport. Programming will include four live games, two NBA Greatest Games, two taped games and a special thirty minute segment featuring tennis legend and NBA commentator for Premiere, Boris Becker and NBA All-Stars Dirk Nowitzki and Shaquille O’Neal.
MLK Day programming in each market is being promoted through a series of print and online advertising and on-air promotions.
The television schedule for each country is available upon request.
About the NBA
NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, is distributed to 66 countries. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents; NBA.com gets more than half of its visitors from outside the United States.
As fans witness tremendous performances on the court, some of the NBA’s most significant efforts occur off the court. NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. During the first year of NBA Cares, teams, current and former players, and the league office contributed 205,000 hours of hands-on volunteer service, raised more than $32 million for charity, and created 109 places where kids and families can live, learn or play. NBA Cares works with internationally-recognized youth-serving programs that support education, youth and family development, and health-related causes, including: UNICEF; Reading Is Fundamental; Habitat for Humanity; Boys & Girls Clubs of America; Feed the Children, Special Olympics, KaBoom!, Make-A-Wish Foundation, and many others.