Rick Barry and David Stern have already participated in events aimed to help rebuild New Orleans.
(NBA Photos/NBAE/Getty Images)

SECAUCUS, N.J., October 31, 2007 --Today the NBA announced their plan to help rebuild New Orleans. In a season-long, league wide initiative they will focus their efforts on education, housing and recreation. Participants will include teams, the National Basketball Players Association and all of the NBA’s media and marketing partners. During All-Star Weekend, Friday Feb. 15, the league will host an All-Star Day of Service, in which over 2,500 NBA affiliated volunteers will engage in hands on community projects. In response to the NBA's commitment to aid New Orleans Lt. Governor Mitch Landrieu said, "The NBA’s plan to revitalize New Orleans through education, housing and recreation is an example of a successful public-private partnership that produces results for the city."

Recently in China, where the Cleveland Cavaliers and the Orlando Magic played several preseason games, the league participated in many community service events. The league opened a school for children of migrant workers, hosted a Special Olympics event and donated to the Evangelize China Fellowship Macao Children's Home. The NBA concentrates its continuous commitment to community service in China on education, youth and family development and health-related issues.

NBA CARES LAUNCHES EFFORT TO REBUILD NEW ORLEANS

Oct. 30: Official NBA Press Release
The NBA today announced a league-wide season-long effort to help in the on-going rebuilding of New Orleans. Joining NBA Commissioner David Stern for the NBA Cares programming announcement at Walter L. Cohen High School were Louisiana Lieutenant Governor Mitch Landrieu, New Orleans Mayor Ray Nagin, Louisiana Department of Education Deputy Superintendent Ollie Tyler, New Orleans Recovery School District Superintendent Paul Vallas, New Orleans Hornets Owner George Shinn, Sacramento Kings Owners Joe and Gavin Maloof, and NBA Legends Bob Lanier and Willis Reed.

NBA CHINA GAMES 2007:

Oct. 12: Official NBA Press Release

The NBA will conduct a comprehensive community outreach initiative for NBA China Games 2007 as part of NBA Cares, continuing the league’s commitment to global social responsibility, in October when the Cleveland Cavaliers and the Orlando Magic travel to Shanghai and Macao for the event. In addition to the three exhibition games, the teams, along with Team China All-Stars, will participate in NBA Cares events and activities in both cities in partnership with Shanghai Sports Administration and Venetian Macao.

WHAT THE LEGENDS ARE SAYING:

Rick Barry: "The NBA is not only a basketball league, it is also an organization the helps society, young people, and those with disabilities. I feel glad that I am a part of this outstanding organization."

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    George Gervin: "Children are our future. We have to make sure that there are programs set up to provide them love and care."
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    WHAT THE MEDIA ARE SAYING:

    The Times-Picayune, Oct. 31: Helping N.O. Rebound
    "Like the day of service event, the NBA's season-long outreach campaign will not be limited strictly to Hornets players and staff. Executives, sponsors, media reps and NBA Players Association personnel also will participate. Every visiting team will take part in some form of community service activity when they visit New Orleans for a game."

    CNNMoney.com, Oct. 31: Cisco teams with the NBA to enhance the league's technology
    "The National Basketball Association and Cisco today announced a new relationship to integrate Cisco (NASDAQ: CSCO) technology solutions throughout the NBA and work together on the league's social responsibility initiative, NBA Cares. The two organizations will explore ways in which Cisco technology solutions can be used to enhance the game, increase collaboration with the global NBA community, and bring the fans closer to the sport whether at home or in the arena. This multi-year, global effort will span operations in the United States and China."

    Sacramento Bee, Oct. 31: Opponents bond for New Orleans
    "Said Kings forward Shareef Abdur-Rahim, who did his part in the weeks that followed Hurricane Katrina in 2005, 'We asked the children the different places they had to go after (the hurricane), and some said they were in Alabama, some in Arkansas.' To hear them say that they're happy to be back home is great ... I'm just more concerned about the people getting help, even if there's a lot of people to be helped and the process is slow.'"

    The Times-Picayune, Oct. 26: Stern: N.O. remains viable
    "'We are going to participate in what we think is going to be a terrific rebuilding year for the city of New Orleans, and sports is a part of that rebuilding, including the NBA All-Star Game (on Feb. 17),' Stern said."

    China.org.cn, Oct. 18: Jet Li, NBA stars open 'Happy House' with Disney
    "Jet Li also invited two NBA stars George Gervin and Rick Barry to 'Happy House' to play with the children, and they took four children suffering from leukemia to the NBA China Games Wednesday evening."

    SportingNews, Oct. 10: NBA's return could revitalize New Orleans
    "Austin said the league is planning a, 'massive day of service,' for the Friday of All-Star weekend, which will include players and league personnel working on major projects to refurbish schools and playgrounds. This is what David Stern's group does best -- have an impact on communities."