NBA Nation Presented by T-Mobile Launches
Posted Apr 27 2007 3:54PM
Eight-City Tour Challenges NBA Fans to Test Their Basketball Skills
NEW YORK, April 27, 2007 -- The NBA goes back to basketball basics with the launch of NBA Nation presented by T-Mobile, The NBA’s largest mobile playground. The tour will begin on Saturday, April 28, in Houston, TX, at the Houston International Festival and will bring the excitement of the 2007 NBA Playoffs and Finals to over one million fans nationwide by providing numerous free basketball activities and giveaways.
NBA Nation finishes its summer-long tour in patriotic fashion, with its last stop in Philadelphia, PA, on July 4, 2007. The tour will travel over 8,000 miles between Houston and Philadelphia stopping in Atlanta, Los Angeles, San Francisco, Miami, New York City, and Washington D.C. along the way.
NBA Nation presented by T-Mobile is a customized 18-wheel vehicle which transforms into a 30,000 square-foot fan-focused basketball playground. Among other activities, NBA Nation offers the Skills Challenge Competition which gives NBA fans the opportunity to show off their dribbling, passing, and shooting skills. Participants in each city will compete against each other for their city’s best time and a chance to earn a trip to Philadelphia. The results will be posted on nba.com/nation. As an added bonus, fans can compare their times to those of the 2007 All-Star Skills Challenge competitors, which were recorded during NBA All-Star festivities.
“NBA Nation provides fans of all ages a chance to get into the action and compete like the pros,” said NBA Vice President, Events and Attractions, Gail Hunter. “We are especially excited to offer fans a chance to compete in a tournament-style event, which culminates in a Skills Challenge Finals in Philadelphia.”
NBA Nation presented by T-Mobile features the following activities:
“NBA Nation is an important platform for our marketing partners including presenting sponsor T-Mobile, in addition to other partners Lenovo, Sprite, Asthma Foundation & TEVA Pharma, and Toyota, to connect with over one million fans through a variety of interactive basketball activities and appearances by their favorite players,” said NBA Senior Vice President, Marketing Partnerships, Mark Tatum.
NBA Nation partners will present the following:
The schedule for NBA Nation presented by T-Mobile is: