NBA, MBNA To Offer Team, League Credit Cards
Posted Jul 11 2002 2:38PM
Fans can choose credit card with favorite team's or league's logo
NEW YORK, July 10 -- For the first time ever, fans of professional basketball will be able to choose a credit card featuring the logo and colors of any of their favorite National Basketball Association (NBA), Women’s National Basketball Association (WNBA) or National Basketball Development League (NBDL) teams, courtesy of a new program developed by the leagues and MBNA America Bank. Fans may also select a credit card featuring the logo of one of the three professional basketball leagues.
Launching in October prior to the start of the NBA season, fans can sign-up for the credit cards on-site at a variety of NBA events and activities including NBA Jam Van, NBA All-Star Jam Session, Yahoo! Sports NBA Rhythm ‘n Rims presented by Reebok, and through NBA.com.
"We have a large base of avid fans worldwide that will enjoy expressing affinity for their team with every purchase they make," said NBA Commissioner David Stern. "We are excited to tap into the expertise of MBNA to make this offering to our NBA, WNBA and NBDL fans."
"Marketing to the fans of sports organizations is a terrific way for us to attract new Customers," said John R. Cochran, President and Chief Operating Officer of MBNA America Bank. "We look forward to offering fans of the NBA, WNBA and NBDL the finest products backed by superior service, and we’re pleased to be working with such a fine organization. This initiative expands upon our numerous NBA team relationships, which we will continue to aggressively pursue."
MBNA Corporation, a bank holding company and parent of MBNA America Bank, N.A., a national bank, has $98 billion in managed loans. MBNA, the largest independent credit card lender in the world, also provides retail deposit, consumer loan and insurance products.