NEW YORK, March 24 – Cleveland Cavaliers rookie LeBron James leads the top 10 list as the most popular NBA player page on NBA.com with more than 3.1 million page views received to date during the 2003-04 NBA Season. Houston Rockets center Yao Ming, with more than 2.3 million page views and the Los Angeles Lakers with more than 37.5 million page views to date, currently top the rankings as the most popular international NBA player page and top NBA team web site, respectively on the NBA.com Network this season.

In the NBA player page rankings on NBA.com, James placed ahead of the Philadelphia 76ers Allen Iverson (2.7 million page views), followed by Yao, the Lakers Kobe Bryant (2.2 million page views) and the Denver Nuggets Carmelo Anthony (2.1 million page views), marking two rookies and one second year player in the top five. The Lakers Shaquille O’Neal (1.5 million page views) joins Bryant on the list as the only teammates in the top 10.

Yao leads the top 10 international NBA player page rankings featuring ten players from different countries.

This season NBA.com has received more than 265 million total visits – an increase in traffic of more than 40% when compared to last season. More than half of all the visits to the site have come from fans living outside the United States - representing more international traffic to NBA.com than any other U.S based sports Web site.

NBA.com’s Top 10 rankings include:

NBA PLAYER SITES
1. LeBron James –Cleveland
2. Allen Iverson –Philadelphia
3. Yao Ming – Houston
4. Kobe Bryant – Los Angeles Lakers
5. Carmelo Anthony – Denver
6. Tracy McGrady – Orlando
7. Shaquille O’Neal – Los Angeles Lakers
8. Kevin Garnett – Minnesota
9. Vince Carter – Toronto
10. Peja Stojakovic – Sacramento

INTERNATIONAL NBA PLAYER SITES
1. Yao Ming (China) – Houston
2. Peja Stojakovic (Serbia – Montenegro) – Sacramento
3. Dirk Nowitzki (Germany)- Dallas
4. Tim Duncan (U.S. Virgin Islands) – San Antonio
5. Pau Gasol (Spain) – Memphis
6. Emanuel Ginobili (Argentina) – San Antonio
7. Andrei Kirilenko (Russia) – Utah
8. Steve Nash (Canada) – Dallas
9. Nene (Brazil) – Denver
10. Carlos Arroyo (Puerto Rico) – Utah

NBA TEAM SITES
1. Los Angeles Lakers
2. Houston Rockets
3. Philadelphia 76ers
4. Sacramento Kings
5. Toronto Raptors
6. Dallas Mavericks
7. New York Knicks
8. Cleveland Cavaliers
9. Chicago Bulls
10. Minnesota Timberwolves

The NBA.com Network consists of more than 60 unique web sites including NBA.com, WNBA.com, NBDL.com, NBA team sites, WNBA team sites, NBDL team sites and nine international sections of NBA.com. NBA.com was the first professional sports league in the U.S. to offer the language-specific international destinations for fans which now include sites for Brazil, Canada, China, Espanol, France, Germany, Japan, Taiwan and United Kingdom.