NBA.com News Flash
Nov 11, 2007 10:12am ET
Yao vs. Yi Duel Reinforces NBA's Global Brand
In the TORONTO STAR, Garth Woolsey writes, "Yao Ming is enormous both of stature and newsworthiness, especially so upon his home continent, Asia, and in his homeland, China. Throw him up against another Chinese giant, Milwaukee rookie forward Yi Jianlian, and the entertainment value rockets incrementally. Friday's first NBA regular season meeting of Yao and Yi, in Houston, drew the sort of diplomatic delegations and foreign media coverage usually afforded visiting heads of state. If that were to have been the case, though, the television viewership back home would hardly have matched this one for numbers or hoop-la."