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Renewal Enhancements FAB Opinion on the 2009-2010 renewal packages:
  • Price reductions were viewed as the best incentive
  • 10% for early renewal was a great incentive
  • 10 month payment plan was very convenient but wasn’t the deciding factor to renew
Suggested Ideas for next season:
  • Tiered incentive system
  • Base gifts on tenure and seat location
  • Alter incentives for corporate accounts
  • Bring free parking back into the mix
  • Food vouchers for concession stands
  • Get STHs involved in game activities on court
  • Stick with the roll back pricing
  • Add more value to the VIP All Access Card (% off concessions)
  • MGM/CURE Club passes
Renewal Packages
**FAB groups reviewed both the Nets information as well as renewal information from other teams for this exercise** Comments on the 2009-2010 renewal folder/STH renewal information:
  • Majority liked the simple layout and scaled back amount of information on the Nets renewal packaging
  • The biggest criticism was the visual appeal of the folder
  • Suggested we continue with the “less is more” approach
Online Renewal/Email Communication:
  • Overwhelming majority prefer to handle their renewal by calling their VIP Manager
  • Several members felt the online renewal was difficult and not user friendly if they were looking to relocate their seats or get information on upgrade pricing
  • Everyone was comfortable with the emails that are sent and most thought they were helpful in the renewal process
Ticket Packaging
  • Liked last year’s separate ticket booklets better
  • Removing tickets for future games was easier
  • Overall thought that the information was clear and concise
  • Wanted to bring back the plastic VIP All Access cards
  • Don’t like the paper because they’re not durable

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