Lopez, Brooks Join Merch Madness as Nets Shop Opens
Brook Lopez has been waiting four years for this. The Brooklyn Nets center was so excited when the Nets Shop by adidas at Barclays Center debuted Monday, he filled a bag and left the crowd to sort through the remnants of his "little shopping spree."
A big fan of the team's black-and-white color scheme, Lopez joined fellow Net MarShon Brooks at the ribbon-cutting ceremony. Following Brooklyn Nets CEO Brett Yormark, Onexim Sports and Entertainment President Irina Pavlova, Barclays Center majority owner Bruce Ratner and adidas Head of Global Basketball Sports Marketing Chris Grancio, Lopez and Brooks gave short speeches before signing autographs for the merchandise-mad fans.
"It's so awesome, just seeing all the fans in here," Lopez said. "They lined up outside excited to get inside here, excited to get stuff and represent their team. We're all in this together. It's something special to see."
Westbury, N.Y. resident Jeffrey Smith -- self-proclaimed "biggest Nets fan of all-time" -- was sporting a blindingly white team jacket while browsing the racks on behalf of his wife, son, nephew and cousin. After scoping some of the new swag, Smith purchased a basketball for Lopez to sign.
The longtime fan is ready for rivalry with the Knicks, trying to bring over his nephew to rooting for the team he defended despite ridicule growing up.
"(I'm excited) that we're gonna be competitive and my team is going to represent the way we did in 2001 with Jason Kidd," Smith said. "I'm just ecstatic. My wife thinks I'm crazy, but I just haven't felt like this in a long time. I feel real good about where we're going. I think (General Manager) Billy King did a great job. (CEO) Brett Yormark and everyone else in the organization, (owner) Mikhail Prokhorov, I love them. I'm just excited."
The 3,200-sq. ft. store, which will be open 10 a.m. to 6 p.m. daily, as well as during Nets home games, features a large assortment of men’s women’s, and kids’ performance wear and fashion-forward apparel. Located on Flabush Avenue, it is the first team store in the history of the Nets' franchise, and adidas' first store in Brooklyn.
"We're excited to bring the very best of adidas, from the authentic products that the players wear oncourt to great off-court fashion and headwear to all of the passionate basketball fans here in Brooklyn," Grancio said. "To help bring this new store to life, we've gone all-in for Brooklyn, with images from Brooklyn residents decorating the walls. It's a milestone in our partnership (with the Nets)."
The Nets Shop by adidas is part of The Shops at Barclays Center, and soon will be joined by Starbucks, Rocawear, Metro PCS and Elbow Room.
See more from the Nets Shop in this exclusive photo gallery.