JAY Z Debuts Official Nets Jersey on Opening Night

Press Release

BROOKLYN, NY/PORTLAND, Ore.—JAY Z opened Barclays Center in style tonight as he unveiled the new Brooklyn Nets jersey from adidas, the official outfitter of the National Basketball Association, to a sold-out crowd. The new Nets jersey is now available for fans to purchase at the Nets Shop by adidas at Barclays Center, Netsstore.com, the NBAStore.com, Modell’s at 140 Flatbush Avenue in Brooklyn, as well as the NBA Store on Fifth Avenue in Manhattan when its doors open at 9 a.m. tomorrow.

The timeless black and white jersey features ‘Brooklyn’ across the front and a herringbone tape running vertically along the sides, matching the Nets’ herringbone-designed court at Barclays Center. In fusing adidas’ on-court innovations with premium men’s fashion, the classic jerseys reinforce Brooklyn’s strong and confident identity and the borough’s hometown pride.

“The inaugural event at Barclays Center, the new home of the Brooklyn Nets, was the perfect time to reveal the new Nets jersey and there was no one more fitting than Brooklyn’s own JAY Z to do it,” said Brooklyn Nets and Barclays Center CEO Brett Yormark. “The jersey’s black and white color scheme and classic look speaks to the rich history of Brooklyn and we anticipate Brooklyn Nets fans proudly sporting our jerseys throughout the borough and all over the world.”

The Brooklyn Nets, adidas and JAY Z collaborated to create an exclusive Brooklyn Nets licensed collection, from official uniforms and on-court gear to stylish jackets, tees and hats for men, women and children at all price points. Celebrating the passionate basketball fans of Brooklyn, adidas captured photos of the borough’s residents for the brand’s “all in for Brooklyn” campaign. The images are featured prominently in the Nets Shop by adidas at Barclays Center and will be used online and in social media to support the collection.

“It’s an electrifying time for everyone in Brooklyn, the NBA and adidas as we usher in a new era of Brooklyn Nets basketball,” said Lawrence Norman, vice president, adidas global basketball. “Our partnership with the Nets represents a significant opportunity to connect our brand to a major sports and cultural moment at its inception. We’re all in for Brooklyn and excited to offer a collection of premium court-to-street merchandise authentic to the Brooklyn identity.”

About the Brooklyn Nets

The Brooklyn Nets were officially launched in April 2012 and will play their home games at Barclays Center located at the crossroads of Brooklyn, Atlantic and Flatbush avenues. The team’s brand identity, including its logos and black and white color scheme, was created by JAY Z. The colors speak to Brooklyn’s strong traditions, reflecting the color palette of the old New York subway signage system, and convey an uncompromising confidence.

The Brooklyn Nets are part of the Eastern Conference's Atlantic Division. Prior to its relocation to Brooklyn, the team was called the New Jersey Nets. Starting in 1977, the Nets played their first four seasons in New Jersey at the Rutgers Athletic Center in Piscataway, before moving in 1981 to Brendan Byrne Arena in East Rutherford (later renamed Continental Airlines Arena and IZOD Center). They remained in East Rutherford for 29 seasons until relocating to the Prudential Center in Newark in 2010.  The New Jersey Nets reached the postseason 16 times, won four Atlantic Division titles and two Eastern Conference Championships, reaching the NBA Finals in 2002 and 2003.

Located atop one of the largest transportation hubs in New York City, the Brooklyn Nets home, Barclays Center, will be accessible by 11 subway lines, the Long Island Rail Road, and 11 bus lines.

For more information on the Brooklyn Nets please visit www.brooklynnets.com. For more information on Barclays Center please visit www.barclayscenter.com.

About the NBA

The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. During the 2010-11 season, NBA games reached 215 countries and territories in more than 40 languages. End-of-season NBA rosters featured 85 players from 41 countries and territories. NBA merchandise is sold in more than 125,000 stores in 100 countries on six continents. NBA.com averages more than 26 million page views per day, with more than 50 percent of the site's visitors coming from outside of North America. The NBA is the No. 1 U.S. sports league on Facebook, Twitter, and YouTube, with the most fans, followers, and videos viewed on each, respectively. Through NBA Cares, the league, its teams and players have donated more than $165 million to charity, completed more than 1.7 million hours of hands-on community service, and created more than 625 places where kids and families can live, learn, or play.

About adidas
adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Derrick Rose, Candace Parker and Chauncey Billups. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season. For more information, visit news.adidas.com, adidas Basketball Facebook page, www.nba.com.

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