BROOKLYN (July 15, 2013) – Newly acquired Brooklyn Nets players Kevin Garnett, Paul Pierce, Andrei Kirilenko, and Jason Terry are declaring: We're In. Brooklyn Nets fans are proclaiming the same thing.
Full season tickets for the 2013-14 Nets campaign at Barclays Center are on the verge of selling out following the recent acquisitions of the four players. Since the announcements about the roster additions, the Nets have sold more than $3 million of new full season tickets bringing the Nets close to their cap on season ticket sales for the upcoming season. Group sales and individual tickets will go on sale in September.
"We continue to be a product in high demand, now more than ever," said Brooklyn Nets and Barclays Center CEO Brett Yormark. "I would encourage fans who are interested in season tickets to buy now and be part of what will be a memorable season."
With their dramatic arrival in Brooklyn, Garnett, Pierce, Kirilenko, and Terry are starring in the Nets' new marketing campaign: Hello Brooklyn. We're In. The campaign features the four players in Brooklyn Nets jerseys and serves as an introduction for the players to their new borough.
"The power of this new campaign is clear: future Hall of Famers and star talent are all in to bring the Nets to new heights," Yormark said. "We want Brooklynites to know that this is their team and that we're working toward an NBA championship together."
Hello Brooklyn. We're In. is a new phase of the familiar Hello Brooklyn campaign, which was unveiled before the start of the Brooklyn Nets inaugural season. The campaign serves to continue building a connection between Brooklynites and their hometown team.
Merchandise featuring the four new players is now available at netsstore.com and will be available at both the Nets Shop by adidas at Barclays Center this Thursday, when the team holds an introductory press conference for the four players, and at the Nets Shop by adidas at Coney Island on Friday.
Hello Brooklyn. We're In. will run until Labor Day and will be visible on a billboard near Barclays Center at Flatbush Ave. and Fulton St. with additional placement in print, television, and across all digital and social media platforms. The Nets are hosting a mobile contest where fans have the ability to text GAME 1 to 232323 to enter for a chance to win two tickets to the first home game of the Nets 2013-14 regular season.