BROOKLYN/LONDON (January 13, 2014) – Brooklyn Nets and Barclays Center CEO Brett Yormark, Arsenal FC Chief Commercial Officer Tom Fox, and Infiniti Red Bull Racing Formula One Team Principal Christian Horner will participate in The Leaders Sport Breakfast, an exclusive discussion about the globalization of sports and the role played by owners, talent, and commercial partnerships on Wednesday, January 15 at 8:45 a.m. at Bloomberg’s European Headquarters in Finsbury Square, London.
Conceived by the Brooklyn Nets and facilitated by Leaders, the invitation-only event for sports, business, and entertainment leaders will take place the day before the Nets face the Atlanta Hawks at The O2 as part of NBA Global Games London 2014 on January 16.
Christian Purslow, the Owner and non-executive Chairman of World of Golf, and former CEO of Liverpool FC, will moderate the panel.
“Sports franchises continue to further globalize themselves and I am looking forward to discussing this significant approach with such distinguished leaders of the Barclays Premier League and Formula One as Tom Fox and Christian Horner,” said Brett Yormark. “In creating this event, I felt that the UK would be the perfect place to hold a global sports conversation in front of international media and brands, and we are proud to align our team for the first time ever with Arsenal FC and Red Bull Racing. The Brooklyn Nets want to be London’s hometown NBA team and we are excited to be making our third trip in seven years to play at The O2. The Nets’ iconic black and white identity is seen worldwide and we are continuing our goal to expand our global fan base. We thank Leaders for facilitating an event that should spark original and interesting dialogue.”
“I’m thrilled to be taking part in the Leaders Sport Breakfast which should be a fascinating discussion about the growing global influence of sport,” Tom Fox said. “At Arsenal, we are always looking for ways to connect with and engage our increasingly international fan base and I look forward to sharing some of our key initiatives and views alongside two other top sports organisations.”
“Formula One is a global sport and I’m looking forward to discussing the current and future sporting landscape with Tom and Brett and the audience of other top executives in sport,” Christian Horner said. “At Infiniti Red Bull Racing we’re always looking to innovate, whether it’s on the car or with our partners, and this is a great chance to explore how sport is changing around the world.”
James Worrall, Chief Executive of Leaders, added “At Leaders events we always aim to bring together thought-leaders in sport and it will be a great pleasure to host Brett, Christian and Tom, and a group of over 150 top sports executives, for networking, sharing ideas and, of course, breakfast.”