PRESIDENT AND CHIEF EXECUTIVE OFFICER
NETS SPORTS & ENTERTAINMENT

Brett Yormark joined Nets Sports and Entertainment in January, 2005, bringing with him a determination to re-invent the culture of Nets Basketball, including branding, marketing, sponsorship sales and game entertainment.

Under his direction, the 2005-06, 06-07, and 07-08 campaigns were the most successful business years in team history. In addition to enjoying unprecedented marks in season-ticket renewals, the Nets continue to set new standards for both new ticket sales and corporate sponsorships. Yormark also instituted high-impact marketing, giving sponsors the opportunity to have their brand attached to the team in new and innovative areas such as on the exclusive front-row “Hollywood Seats” and the visiting locker room. This new marketing approach resulted in Vonage becoming the first-ever full-season presenting sponsor of any team in the metropolitan area. In addition, Yormark secured Meadowlands Xanadu to become the presenting sponsor of the Nets-off season.

In spearheading the Nets’ future move to Brooklyn, Yormark in January 2007 secured a 20-year strategic marketing partnership with Barclays, which includes the naming rights to the Barclays Center, the Nets’ future home. In May of 2008, Yormark led the launch of the Barclays Center Showroom, the Manhattan sales center for suites and sponsorships for the Barclays Center.

Yormark also helped to secure the naming rights agreement between IZOD and the New Jersey Sports & Exposition Authority in the re-branding of the IZOD Center from Continental Airlines Arena, which was announced in October, 2007.

From the outset of his appointment to lead the Nets franchise, Yormark has had one stated mission: to make the Nets the most fan-friendly and accessible franchise in the metropolitan area. In addition to launching several unique marketing campaigns, Yormark spearheaded the extensive re-launch of the Nets website, www.njnets.com, to become one of the most comprehensive sites in sports.

Several of Yormark’s innovative initiatives have included: one hour of tolls paid by the team at Exit 16W on the New Jersey Turnpike on 'Fan Appreciation Night' as a way of thanking the fans for their support; “Home Away From Home,” in which the Nets invite prospective season ticket holders to have dinner and watch a road game in Coach Lawrence Frank’s screening room at the team’s practice facility; “Play Where We Play,” which offers corporations or fans the opportunity to play at the Nets’ practice facility and attend a Nets game that evening; Two LED boards, including one that wraps 360 degrees inside the arena, which adds a popular entertainment element with statistics and other graphics; Open air courtside suites located in the lower corners of the arena; Several new VIP lounges at the IZOD Center; An annual sweepstakes in which a student wins the opportunity to take a Nets player to school; An invitation to would-be theater-goers during the 2008 Broadway stagehands strike to display their unused theater tickets at the IZOD Center Box Office at which point they were eligible for a special 50 % discount on select tickets; Free gas card promotion for fans who committed to buying season tickets for the 2008-09 season; Live post-game show broadcast on WFAN before an audience at the Nissan Courtside Club after home games; Draft Night casino party at the team’s practice facility; and Sponsor Kids Day with the entire Nets team in attendance. In addition, Yormark has introduced a supply of $299 season tickets to give more fans an opportunity to attend Nets games.

In launching the Nets’ All Access campaign, Yormark re-branded the team magazine to All Access Quarterly in which players, coaches and team executives are featured, along with other special inside news. He also re-titled the Nets’ free game-night publication All Access, while extending the all access brand to a micro site on www.njnets.com, to an all access feature during Nets radio broadcasts, and in-arena all access videos during games.

In 2006, Yormark launched the team’s VIP Access & Experience Department, with the goal of bringing an unprecedented concierge and personal service to all season holders.

Yormark's aggressive, customer service approach has resulted in the organization reaching out to every security guard, parking attendant and usher at the IZOD CENTER, providing them with tickets as well as encouraging them to promote the team's 'fan-first' policy.

One of Yormark’s most acclaimed initiatives has been the Nets Ticket Influencer Program, in which select season-ticket holders host catered cocktail parties at their homes, often in their backyards, for prospective season ticket buyers. Nets players have attended these parties, where they talk basketball on a one-on-one basis with the prospects.

Under Yormark last season, the Nets launched a comprehensive “greening” program for the franchise and became the first NBA team to become CarbonNeutral.

In 2006, Yormark was named for the third time to the “Forty Under 40” list by Sports Business Journal. That same year, Crain’s New York Business named Yormark to its “40 Under Forty” roster for the second time in his career. He has been profiled in Newsweek, Fortune, Sports Illustrated, USA Today, and on CBS Sunday Morning, and has participated in numerous media interviews to discuss his initiatives.

Yormark joined the Nets after a successful six-year stint with NASCAR, for which he helped build the stock-car racing company into a major sports property. As managing director, corporate marketing at NASCAR from 1998-2000, and, then as vice president, corporate marketing, Yormark developed partnerships with more than 50 of America's biggest companies, including Home Depot, Toyota, UPS, Domino's, Proctor & Gamble, Gillette, M&M's and Sunoco. In 2003, he oversaw a $750 million deal with Nextel Communications -- changing the name of stock car racing's premier circuit to the NASCAR Nextel Cup -- still the largest sponsorship agreement in the history of American sports.

Prior to joining NASCAR and opening its New York headquarters in 1998, Yormark gained extensive NBA experience working with the Nets, first as the vice president for corporate marketing (1994) and later as the senior vice president for corporate marketing (1995 - 1998). Earlier in his career, he held a top sales executive position with the Detroit Pistons, the Palace of Auburn Hills and Pine Knob Music Theatre.

Yormark is a member of the Young Presidents’ Organization of northern New Jersey. He is the proud father of Madison, 7, and Drake, 4.