Joining the Nets in 2005, Barry Baum was promoted to Chief Communications Officer in September, 2012.

Baum serves as the spokesperson for the team's business side and is responsible for all aspects of corporate, entertainment, and community communications. Baum, 44, led the communications campaign for the launch of the Brooklyn Nets’ brand identity, and has secured significant business and entertainment coverage for the Nets in publications such as USA Today, The New York Times, The Wall Street Journal, and Sports Illustrated, and on Good Morning America, Today show, CNN, and CNBC.

Baum also serves as Chief Communications Officer of Barclays Center in Brooklyn, the home of the Nets. Leading the public relations effort since the plan for the arena was announced, Baum oversees all corporate, crisis, and internal communications.

Prior to joining the Nets, Baum was a publicist for more than three years with Dan Klores Communications, a public relations firm in New York.

Baum was a sportswriter from 1994-2001 at the New York Post, during which time he broke a host of major stories covering professional, college, and high school teams. Baum was featured in a Sports Illustrated cover story in 1996 regarding his reporting, and has been an expert commentator on several national and local television and radio shows.

Raised in Brooklyn, Baum was a ballboy for the New York Knicks from 1984-87, and hosted a talk show about basketball on Manhattan Cable from 1985-87. He received a B.A. in journalism from the University of Wisconsin-Madison in 1992. He resides in Brooklyn with his wife, Emily, and their two sons, Noah and Hayden.