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Nets Basketball Press Release

NETS Basketball Auctions Off Volvo Hood Signed by NBA Stars

Auction at

April 18th, 2011

EAST RUTHERFORD, N.J.NETS Basketball has teamed with Alex's Lemonade Stand Foundation and Volvo to auction off a hood of a Volvo that has been graciously signed by over 50 current NBA players, including LeBron James, Deron Williams, Derrick Rose, Dwight Howard, and Blake Griffin, as well as Basketball Hall of Famers Magic Johnson, Larry Bird, and Clyde Drexler. A photo of the hood is attached.

All of the proceeds will benefit Alex's Lemonade Stand Foundation (ALSF), which was created by childhood cancer patient Alexandra "Alex" Scott (1996-2004). At the age of four, Alex came up with the idea to host lemonade stands to help doctors on their way to finding a cure for all kids with cancer.

The hood provided by Volvo, a founding sponsor of ALSF, had been placed during the 2010-11 NBA season at the entrance to the visiting locker room at NETS games at Prudential Center. The auction for the hood will run through June 17 by Steiner Sports, a leading sports memorabilia and auction company. The auction is available for bidding at Steiner Sports has generously donated its time and services for this auction.

The auction has particular significance to Billy King, the NETS general manager. During his time as the general manager of the Philadelphia 76ers, King met Alex, a native of the Philadelphia suburb of Wynnewood, on several occasions. After her passing, King remained in close contact with Alex's parents and became a board member for the Foundation.

"Alex had such incredible courage and a determination to help others that is beyond belief for someone so young," said King. "I am proud to have known Alex and will always value the impact she had on my life. I want to thank all of the NBA players for taking the time to sign the hood and for being part of Alex's mission to fight childhood cancer. I appreciate Volvo's profound and longstanding commitment to Alex's Lemonade Stand Foundation, and I want to thank Alex' parents, Liz and Jay, for continuing Alex's goal to help other children with cancer."

"When we realized that our corporate partner Volvo's charity of choice happened to be dear to Billy King's heart, we knew that we wanted to do something special to support Alex's Lemonade Stand Foundation," said Chris Brahe, Senior Vice President of Partnership Sales. "With Billy's assistance, we were able to secure autographs on a Volvo hood from the best players in the NBA. We are confident that this unique item will help raise a lot of money for this important cause and we thank Volvo for its support."

"We are honored to have this unique auction item as a symbol of Billy King's and Volvo's continued support of Alex's Lemonade Stand Foundation and the battle against childhood cancer," said Liz Scott, Alex's mother. "When we first heard the idea behind the hood, we were thrilled, and seeing how the NETS organization has overseen each and every detail has only furthered our excitement for this one-of-a-kind auction. We cannot wait to see the final results."

In her lifetime, Alex raised over $1 million, and though she passed away in 2004, thousands of volunteers across the country continue to host Alex's Lemonade Stands annually in an effort to raise money for pediatric cancer research. ALSF has raised over $40 million since its inception and funded over 150 research projects at leading hospitals and institutions across the country.

About Alex's Lemonade Stand Foundation
ALSF emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, ALSF, a registered 501(c) 3 charity, has raised more than $40 million toward fulfilling Alex's dream of finding a cure, funding over 150 research projects nationally.

For details about Volvo's involvement with ALSF please go to

About Volvo Cars of North America
Volvo Cars of North America, LLC is a founding sponsor of Alex's Lemonade Stand Foundation (ALSF). Volvo's relationship with Alex began in 2002 when she received an inaugural Volvo for life Award nomination. Since then, Volvo has shown unwavering support of ALSF, helping to keep the inspiration and legacy of Alex alive.

VCNA ( is a subsidiary of Volvo Car Corporation of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada.

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