East Rutherford—In celebration of Back-to-School, the Nets and the American Dairy Association and Dairy Council will give one local student the chance this fall to take the Nets rookies to school.

As part of the new “Know Your Nets” campaign to introduce fans to their new team, the winner of the fourth annual “Take-the-Nets to School Sweepstakes” will bring Nets rookies Brook Lopez, Ryan Anderson, and Chris Douglas-Roberts to school the week of September 22. The day will tip-off at the winner’s home with a 3-A-Day breakfast with the Nets rookies. After breakfast, the winner and the players will be chauffeured by limousine to the winner’s school, where the rookies will attend a pep rally followed by a visit to the winner’s classroom.

In addition, the American Dairy Association and Dairy Council will provide the winner’s class with a 3-A-Day breakfast. The winner will also receive four tickets to a Nets 2008-2009 regular season home game.

Parents or guardians can win this memorable experience for their child, age 6-13, by entering online or by sending a postcard to the Nets. Full entry information and rules are available at www.njnets.com

“This Sweepstakes is all about providing unprecedented access to our young fans, and you can't offer more access than having the chance to go to school with our three rookies,” said Nets CEO Brett Yormark. “It’s also a great opportunity to begin to introduce our fans to their new team, which is going to provide a lot of excitement this season. So until then we look forward to having your kid take our kids to school.”

Research shows that on average, Americans are eating only half the daily recommended servings of dairy. The American Dairy Association reminds families to get three daily servings of milk, cheese or yogurt for stronger bones and better bodies. Dairy provides nine essential nutrients, including calcium, potassium, phosphorus, protein, vitamins A, D and B12, riboflavin, and niacin (niacin equivalents).

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