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Before the Buzzer - Press Release

Stolichnaya Vodka Signs Founding Partner Agreement

October 7, 2010

NEW YORK—Today Stolichnaya, a pioneer in the flavored vodka category, and Brooklyn Sports & Entertainment, the sales and marketing arm of the Barclays Center in Brooklyn, announced that Stolichnaya is embarking as a Founding Partner in a five-year alliance with the Barclays Center, the planned state-of-the-art sports and entertainment venue, and with NETS Basketball. The opening of the Barclays Center in late spring/early summer of 2012 will mark the return of major professional sports to Brooklyn for the first time since 1957, and Stoli will become the official vodka partner of the Barclays Center.

“This partnership represents Stoli’s first long-term foray into professional sports and we look forward to an exciting and successful partnership with the Barclays Center and NETS Basketball,” said Andrey Skurikhin, Partner at SPI Group, the Stolichnaya brand owner. “Stoli is a pioneering brand in the spirits industry and celebrates the same spirit of innovation that characterizes the development of the Barclays Center and the revitalization of the NETS. We look forward to engaging with our consumers in this much anticipated, exciting new venue.”

“We are thrilled to become partners with the most innovative and historic brand in the spirits industry,” said Brett Yormark, president and CEO of Brooklyn Sports & Entertainment. “The Barclays Center continues to align with renowned companies which seek to build their brands in the heart of world commerce. Stoli has made a major commitment to the Barclays Center and we look forward to building its brand with a year-round marketing platform.”

As part of the agreement with the Barclays Center, Stoli will receive numerous entitlements, including category exclusive branding throughout the new arena and the branding of six bars.

For additional information on Stolichnaya Vodka, visit www.stoli.com or www.facebook.com/Stoli.

For more information on the Barclays Center, visit www.barclayscenter.com. For more information on NETS Basketball, visit www.njnets.com.

About Stolichnaya
Stolichnaya is a premium Russian vodka, known for its award winning flavor, impeccable clarity and sleek, sensual undertones. Long considered a trailblazer in the vodka industry, Stolichnaya is a brand constantly on the verge. Stolichnaya was the first imported Russian vodka, the first to launch flavored line extensions and one of the first to debut a super-premium offering.  The Stolichnaya portfolio includes Stolichnaya Red, Stolichnaya Blue, the super-premium Stolichnaya Gold and the ultra-premium elit by Stolichnaya. Stolichnaya’s naturally flavored vodka portfolio currently includes Wild Cherri, White Pomegranik, Ohranj, Blueberi, Razberi, Vanil, Citros, Cranberi, Peachik, Strasberi, Blakberi and Gala Applik. For more information visit www.stoli.com.

About Barclays Center
The state-of-the-art Barclays Center, to be located at Atlantic and Flatbush Avenues, will host more than 200 events annually, including professional and collegiate sports, top name concerts, family shows, and NETS Basketball. The arena will offer 18,500 seats for basketball and up to 19,500 seats for concerts, and will also have 104 luxury suites, including 15 Brownstone Suites (16 seats each), 68 Loft Suites (10 seats each), 11 Backstage Suites, six Studio Suites, and four Party Suites. The arena will also include six clubs and restaurants.

While construction has been on-going since fall of 2009, a ceremonial groundbreaking was held in March 2010 to mark the next phase of construction of the arena, which is expected to open in late spring/early summer of 2012.

The Barclays Center, designed by the award-winning architectural firms Ellerbe Becket and SHoP Architects, will be one of the most intimate seating configurations ever designed into a modern multi-purpose arena, with unparalleled sightlines and first-class amenities.

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