|NETS Basketball Launches Major Strategic Alliance with Rite Aid Pharmacy
Promotion of Team and In-Store Marketing of NETS Tickets
January 12, 2009
East Rutherford, NJ—NETS Basketball has launched a major strategic alliance with Rite Aid Pharmacy, the largest drugstore chain on the East Coast, which will include the promotion of NETS Basketball and the marketing of NETS tickets in 65 stores in the New York metropolitan area.
The strategic alliance with Rite Aid will promote the NETS through circulars and in-store signage, and will give fans the opportunity to win tickets through special retail promotions at its participating metropolitan area stores.
“We are thrilled to team with such a respected and significant company as Rite Aid, which affords us the opportunity to extend our message to people not yet exposed to NETS Basketball and introduce them to our product,” said NETS CEO Brett Yormark. “It’s clear that the marketplace continues to recognize the value that NETS Basketball provides for our partners.”
To view the full list of the Rite Aid stores to be participating, please go to: http://www.nba.com/nets/rite_aid_stores.html.