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The first annual Nets Metropolitan Madness finished in spectacular fashion last night at the IZOD Center as Hoop Heaven outlasted Esquire Bank 53-51 in triple OT. The game featured numerous lead changes, several clutch shots, and had the spectators jumping out of their seats until 11:30 PM. Esquire Banks solid nucleus of Paul Sohn, David Tompkins, Ben Crane, Michael Kristian, and John Dougal put up a tremendous fight. However, their inside / outside game wasnt enough to upend Hoop Heavens athletic trio of Tarik Beasley, James Hargrove, and Ian Wilson. As the inaugural Metropolitan Madness champions, Hoop Heaven will receive a two-month free sponsorship with Nets Basketball in 2009-2010. The sponsorship will include in-arena LED signage, radio advertisements, and website advertising. All the members of the winning Hoop Heaven team will also receive watches from Raymond Weil. The MVP of the championship game, Ian Wilson of Hoop Heaven, will receive a free Duraslam basketball hoop courtesy of SnapSports.

For their second place finish, Esquire Banks team members will receive Casio Digital Cameras courtesy of Rymax and free dinner cruises courtesy of World Yacht.

Nets Basketball would like to thank all the teams that participated in this years Metropolitan Madness.

See you next year!

Metro Madness Basketball Gallery

Nets Shooting for New Sponsors with Tournament
Jan. 29, 2009

Nets CEO Brett Yormark is issuing a challenge to CEOs throughout the Metropolitan area:

Most Tuesday mornings, Nets Chief Executive Officer Brett Yormark joins some colleagues in a game of pickup basketball. Now Yormark is challenging dozens of current as well as possible future corporate sponsors to show off their own unsung basketball-playing employees.

It's the 64-team Nets Metropolitan Madness Basketball Challenge, an event to be held in March at the Nets' East Rutherford practice site.

There's more than just bragging rights at stake, too: The winning team gets a free Nets sponsorship for the first two months of the 2009-10 season. That includes courtside, visible-on-TV signage; radio advertising; and a spot on the Web site.

Half of the spots will go to current Nets sponsors. The other 32 spots will go to prospective partners that have been targeted by the team (Yormark said he'd also give consideration to any eager businesses not on the list).

"The goal is always to create a bit of a door opener with chief executives, to get to know them better," Yormark said. "Playing basketball is a good way to do it."

The 5-foot-9 Yormark, still fit at 42, promises to play for the Nets entry. The "real Nets" such as Vince Carter and Devin Harris are ineligible, naturally, but Yormark said he expects his crew to be competitive.

As for Yormark's own game, he said bemusedly, "I never met a shot I didn't like."

Tempted as he might be, Yormark said he won't necessarily apply a "full-court press" on the executives of prospective clients once he's lured them to the practice facility.

"We want to create a friendly environment and relationship, where when companies think about their advertising needs, they think about Nets basketball," Yormark said.

Each company that enters a team will receive 25 free tickets for a Nets game. The championship game will be held after the Nets' March 30 contest against the Milwaukee Bucks. Details of the earlier rounds are being worked out.

If you are a CEO and you've got game, email Brett at

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