NETS to Host Basketball Tournament for Metro-Area Companies
Initial rounds to be held March 19 and 20 at the PNY Center
–Championship game to be held April 5 at the Prudential Center–
March 15, 2011
EAST RUTHERFORD, N.J.—NETS CEO Brett Yormark is issuing a challenge to CEO’s throughout the Metropolitan area: Enter your company in the 3rd annual NETS Metropolitan Madness Basketball Challenge this month and win the grand prize of a free NETS sponsorship for the first two months of the 2011-12 NETS regular season.
The tournament is sponsored by Lawns by Yorkshire, a current NETS sponsor, for the second year in a row. Sixty-four companies will be allowed to enter the free tournament, and 40 companies have already committed. The winning company will receive two months of advertising, including courtside signage, as well as advertising on radio during NETS games and on the NETS Web site, www.njnets.com. Each company that competes in the Challenge will receive reversible jerseys, NETS gift bags and discounted tickets for a NETS game this season.
In hosting the Challenge at the PNY Center, their official practice facility, the NETS will also be fielding a team of employees, but current and past NBA players are ineligible. If the NETS win the Challenge, the runner-up will win the free sponsorship. The championship game will be held at the Prudential Center after the NETS host the Minnesota Timberwolves Tuesday, April 5.
“Our corporate basketball Challenge has proven to serve as a lead-generation opportunity for C-level executives and foster a business-to-business environment,” Yormark said. “This tournament has been very competitive in each of the first two years and we expect this one to be the best yet. So if you are a CEO and think you have game, I encourage you to email me at firstname.lastname@example.org.”