Targeting to Become First NBA Team to be Carbon Neutral
--Developing a Comprehensive Plan to Reduce Environmental Impact--
November 15, 2007
East Rutherford, NJ- The Nets are committing to a comprehensive “greening” program for the franchise and have tipped-off a broad environmental assessment of their operations with the goal of adopting sustainable practices in the operations they control. The Nets are targeting to become the first NBA team to become carbon neutral.
Initiatives will include improving energy efficiency, recycling rates, water efficiency, indoor environmental quality, and establishing green procurement policies the Nets use on a regular basis, such as paper and cleaning supplies.
The Nets have retained two firms, e4, inc. and The CarbonNeutral Company to assist in evaluating and executing their greening goals.
e4, inc. is managing the broad sustainability evaluation and the implementation strategy for the Nets
The CarbonNeutral Company is completing the overall CO2 emissions assessment for the Nets front office and Nets team flights for all away games
The Nets are actively engaged in a process of evaluating and establishing appropriate goals for the effort. Specific goals will be announced as they are formalized in conjunction with six “Green Nights” at the IZOD CENTER throughout the 2007-08 season and will be expanded up for next season. Each “Green Night” will focus on the various Nets initiatives and what fans can do in their daily lives in regards to their personal commitment to the environment. The first “Green Night” will be Friday, Nov. 16 when the Nets host the Orlando Magic. At the game, the Nets will make in-game announcements regarding environment tips on waste reduction, and the New Jersey Department of Environmental Protection, Bureau of Recycling and Planning will have a presence on the concourse to provide information, as well.
“We are committed to leading the way in environmental and sustainable initiatives in the sports and entertainment industry,” said Nets principal owner Bruce Ratner. “Our goal is to go carbon neutral and to further incorporate environmentally friendly strategies in our daily routine. We are making ourselves accountable and taking a positive approach to the issue of climate change.”
“What makes the Nets initiative unique is their comprehensive approach and their commitment to engaging their fans and season ticket holders,” said Pamela Lippe, president of e4, inc. “The most significant impact that greening a sports team can have is reaching and influencing their fan base.”
“It is great to see a professional sports franchise taking this issue seriously and working hard to achieve CarbonNeutral status,” said Mark Armitage, president, U.S., The CarbonNeutral Company. “We hope the Nets stance will encourage other teams to follow suit and take responsibility for their carbon emissions and environmental impact.”
e4, inc. is an innovative sustainability consulting firm specializing in strategic advice to clients with a strong focus on the built environment and the US Green Building Council’s Leadership in Energy and Environmental Design (LEED) rating systems. Services include sustainability opportunity analysis, green owner’s representative services, options research and project management for LEED or other greening initiatives. Clients include The Durst Organization’s The Bank of America Tower at One Bryant Park and Simon Property Group. www.e4inc.com.
The CarbonNeutral Company
The CarbonNeutral Company is the world’s leading carbon offset and climate consulting business. CarbonNeutral® is the registered trademark of The CarbonNeutral Company (TCNC). It is the leading brand mark and quality standard for action on climate change. Permission to display the CarbonNeutral mark is only given to clients of TCNC when global warming emissions have been measured, reductions recommended, and the remaining emissions ‘offset’ in accordance with the CarbonNeutral Protocol. This Protocol assures quality of offset projects, and carbon footprint assessments. It is regularly reviewed by an Independent Advisory Group.
Be sure visit NJNETS.COM starting in December to learn more about what the Nets front office & team are doing to go green and what you can do to go green.
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