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NETS Basketball Forms Alliance with Gowalla

First Professional Sports Organization to Team with a Location-Based Social Network

April 7, 2010

EAST RUTHERFORD, N.J.—NETS Basketball has formed an alliance with Gowalla, a location-based social network that offers users the opportunity to check in at locations that they visit using their mobile device and to share the experience with friends.

The alliance with Gowalla adds to the NETS’ roster of social media partners, which also includes VaynerMedia, the pioneering boutique consulting agency that offers support on NETS branding and promotional initiatives.

In becoming the first professional sports team to launch an alliance with a location-based social network, the NETS will join with Gowalla in giving away 500 tickets to the NETS’ final home game of the NBA season against the Charlotte Bobcats on Monday, April 12 at the IZOD CENTER.

Fans who visit sports bars, sporting goods stores, basketball courts, and other sports-related locations throughout the New York-New Jersey area can check in through Gowalla to find out if they won tickets. The winners will receive an email with instructions on how to claim their tickets.

At the game, all Gowalla users in attendance will have the chance to win a jersey of a former NETS star player when they check in at the game.

Gowalla is available through the use of applications available on Google Android, iPhone, Palm WebOS and BlackBerry, or via m.gowalla.com. By using Gowalla on their smart phone of choice, users can discover the world around them and keep in touch with their friends around them, as well.

“We are thrilled to offer our fans the chance to win free tickets, and to have fun in the process by using such an ingenious social network as Gowalla,” said NETS CEO Brett Yormark. “While we strive to be the most accessible team in sports, Gowalla is based on making its users accessible to their friends. It’s a perfect match up.”

“Gowalla is the easiest way to share the places you go with friends,” said Josh Williams, Founder and CEO of Gowalla. “One of my own favorite things to do with friends is to meet-up at NBA games, and I think this integration with NETS Basketball is a great next step in providing value to people using our service.”

“Integrating a social product such as Gowalla into the experience of attending an NBA game will allow NETS fans to enjoy the game in a new way,” said AJ Vaynerchuk, Co-Founder of VaynerMedia. “This takes engaging with fans during the game to a whole new level.”



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