Nets to Host An Evening of Chinese Culture on Sunday
East Rutherford, N.J. — The Nets will host “An Evening of Chinese Culture” during the Nets game against the Knicks on Sunday, March 8 at the IZOD CENTER. The game starts at 6 p.m.
In conjunction with the Chinese American Business Development Center (CABDC), the Nets will have pre-game, halftime, and post-game performances by artists from mainland China, Taiwan, and Hong Kong.
“It is an honor for us to celebrate the Chinese community and the significant impact it has made in the metropolitan area,” said Nets CEO Brett Yormark. “Since we acquired Yi Jianlian last summer, the Nets have been gaining a fan-base in the local Chinese community, so we felt it was important to host an event that truly recognizes and celebrates its culture and further connects us to the 650,000 Chinese-Americans in the metropolitan area.”
Many Nets partners are participating in the event with signage, such as Sina.com, Peak, and Nike China, while several partners, including Western Union, Pathmark, MGM Grand @ Foxwoods, Toys “R” Us, and the Rock and Roll Hall of Fame Annex, are also offering giveaways to the fans during a post-game concert.
The festivities begin before the game with a dragon and lion dance, which is a traditional opening performance for good luck, followed by the introduction of the Nets players in Mandarin by Taofeng Wang from Phoenix Satellite TV (US), who is also supporting the performances. The Nets Dancers will also incorporate Eastern culture in their routine as they will perform a Chinese Red Silk Dance, which is typically performed for royalty. The halftime entertainment will be a very theatrical and acrobatic Beijing (Peking) Opera performance by an ensemble cast. Following the game, there will be a 35-minute concert featuring singers and dancers from all over the world to reflect the diverse and rich Chinese culture.
“March 8 will prove to be more than a game; it will be a great celebration merging Eastern culture and Western sport” said CABDC Chairman Peter Zhang. “Nets Basketball is the perfect platform for An Evening of Chinese Culture as it will translate into increased understanding and friendship between the two cultures and will help accelerate momentum toward the relations of the two countries.”
To purchase individual tickets to the Nets-Knicks game, which will include An Evening of Chinese Culture, call 1-800-4NBA-TIX or buy online at www.njnets.com, which is viewable in both simplified and traditional Chinese characters
Free bus information:
Pick up location: - Downtown Manhattan (Chinatown Area) in front of Holiday Inn at 138 Lafayette Street (Corner of Howard St – one block from Canal St).
Return from IZOD: Depart from Lot 29 no later than 30 minutes after the game and drop off will be at Holiday Inn on Lafayette St in Manhattan
Phone number to reserve a seat on the bus: 212-791-6931.