NETS Basketball to Host "An Evening of Chinese Culture"
Presented by Caesars Atlantic City in association with Western Union and Vonage
—Performances by Artists from Mainland China, Taiwan, and Hong Kong—
February 19, 2010
East Rutherford, NJ—NETS Basketball will host its 2nd annual Evening of Chinese Culture presented by Caesars Atlantic City, in association with Western Union and Vonage, when the NETS face the Memphis Grizzlies on Sunday, February 21 at the IZOD CENTER. The game starts at 6 p.m.
In conjunction with the Chinese American Business Development Center, the NETS will have pre-game, halftime, and post-game performances by artists from mainland China, Taiwan, and Hong Kong.
"It is an honor for us to celebrate the Chinese community each year and the significant impact it has made in the metropolitan area," said NETS CEO Brett Yormark, who will be making his third business visit to China next month to meet with current and prospective NETS sponsors. "Last year's event proved to be a great experience for our fans and we anticipate another exciting atmosphere on Sunday."
The festivities begin before the game with a dragon and lion dance, which is a traditional opening performance for good luck, followed by the introduction of the NETS players in Mandarin. The NETS Dancers will also incorporate Eastern culture in their routine as they will perform a Red Ribbon Dance. The halftime entertainment will be a martial arts performance. Following the game, there will be a 45-minute concert featuring singers and dancers from all over the world to reflect the diverse and rich Chinese culture.
There will also be a special appearance by the Kai-lan costumed character from Nickelodeon's hit animated preschool series "Ni Hao, Kai-lan."
"This event will be a great celebration merging Eastern culture and Western sport," said Peter Zhang, Chairman of the Chinese American Business Development Center. "NETS Basketball is the perfect platform for An Evening of Chinese Culture as it will translate into increased understanding and friendship between the two cultures, as well as the U.S. and China."
"Caesars Atlantic City and Harrah's Entertainment are proud to sponsor this tremendous event showcasing our support for this rich culture and its spirited traditions," remarked Joseph Domenico, Senior Vice President and General Manager of Caesars Atlantic City. "During our celebration of the Lunar New Year this very special evening provides the perfect opportunity to see authentic Asian entertainment and some terrific NBA action."
The game will be televised locally on YES Network and televised live in China on CSPN. The radio broadcast will be on 660 WFAN in English, and on WKDM AM1380 and WZRC AM1480 in Mandarin and Cantonese, respectively.
To purchase individual tickets to the NETS-Memphis Grizzlies game, which will include An Evening of Chinese Culture presented by Caesars Atlantic City, fans should call 1-800-4NBA-TIX, or buy online at www.njnets.com, which is viewable in both simplified and traditional Chinese characters.
About Caesars Atlantic City
Caesars Atlantic City sets the standard for excitement and luxury. Reigning at the center of the Atlantic City Boardwalk, Caesars features more than 1,100 hotel guest rooms and suites, eight diverse restaurants and cafes including Mia by George Perrier and Chris Scarduzio and Morton's Steakhouse, Qua Baths & Spa, and a lavish 140,000 square foot casino. The 1,600 seat Circus Maximus Theater spotlights leading entertainers such as Jerry Seinfeld, Sheryl Crow and Tony Bennett. The Pier Shops at Caesars deliver the pinnacle of designer boutiques, chic eateries and abundant entertainment in a $175 million oceanfront complex. Caesars is located at 2100 Pacific Avenue in Atlantic City, New Jersey. For more information, call 1-800-223-7277 or visit www.caesarsac.com