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NETS Basketball - Press Release

Deron Williams Featured in All Access Marketing Campaign

Multi-Faceted Marketing Campaign Launches Today

-Last Opportunity to Secure Best Locations for the NETS at Barclays Center in Brooklyn-


January 17, 2012


BROOKLYN, N.Y.NETS star point guard Deron Williams is the centerpiece of the teams final phase in its All Access season ticket campaign for Barclays Center in Brooklyn.

With tickets already sold out in several premium locations, the NETS are launching a multi-faceted marketing campaign today, Tuesday, January 17, for the final stage of their All Access season tickets beginning for the 2012-13 NBA season. Tickets are available at www.BarclaysCenter.com or by calling 877-77-BKTIX.

The comprehensive advertising campaign will include outdoor, such as on 300 taxi tops, several billboards, and kiosks in Brooklyn and Manhattan, as well as direct mail.

Opening night for the NETS in Brooklyn is less than 10 months away, and the excitement is resonating at an all-time high throughout the marketplace, said NETS CEO Brett Yormark. Our All Access season tickets are selling even faster than we expected due in large part to the unique benefits and value offering. We are excited to celebrate our superstar Deron in the new campaign as we prepare for the teams move to one of the most anticipated sports and entertainment venues in the world."

All Access season tickets feature the unprecedented NETS All Access Pass, which offers fans several distinctive elements, including: the opportunity to purchase tickets before the general public to non-NETS events that will be staged at Barclays Center; unlimited complimentary food, prepared by award-winning Levy Restaurants, at designated clubs and all fixed concession stands during NETS games -- a first-time offering for a major New York metropolitan area sports team.

Additional NETS All Access Pass benefits include: a private entrance, dedicated VIP speed lines at all public entrances, concierge service, early access into Barclays Center, and membership to the Barclays Center Business Alliance (a corporate networking program exclusive to sponsors and season ticketholders).

There is no Personal Seat License (PSL) for NETS season tickets.

About Barclays Center
Scheduled to open in September 2012, Barclays Center will be a major sports and entertainment venue in the heart of Brooklyn, New York. Designed by the award-winning architectural firms AECOM (www.aecom.com/architecture) and SHoP Architects (www.shoparc.com), Barclays Center will have one of the most intimate seating configurations ever designed into a modern multi-purpose arena, with unparalleled sightlines and first-class amenities. Barclays Center will offer approximately 18,000 seats for basketball and up to 19,000 seats for concerts, and will also have 100 luxury suites, four bars/lounges, three clubs, and a restaurant.

Barclays Center will host an extensive variety of events, including premier concerts, monthly major professional boxing cards, top college basketball and hockey, family shows, and NETS Basketball. Some of the special programming that is already scheduled includes JAY-Z, who will open the building, Andrea Bocelli, the Barclays Center Classic mens college basketball tournament, Atlantic 10 Mens Basketball Championship, Coaches vs. Cancer Classic, Legends Classic, Ringling Bros. and Barnum & Bailey Circus, and Disney on Ice, and the New York Masters equestrian show jumping. Current programming alliances with Barclays Center include Golden Boy Promotions, IMG, Feld Entertainment, Lagardre Unlimited, and the Brooklyn Academy of Music.

In addition to Barclays, the naming rights partner, Founding Partners for Barclays Center include Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, MetroPCS, Stolichnaya, and Tyco. Other sponsors include: Anheuser-Busch, The Coca-Cola Company, Haier America, High Point Solutions, Phillips-Van Heusen, and Willis.

Located atop one of the largest transportation hubs in New York City, Barclays Center will be accessible by nine subway lines and the Long Island Rail Road.

For more information on Barclays Center please visit www.barclayscenter.com.

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