NETS Dancers to Perform in Moscow June 11 and 12
Outdoor basketball tournament takes over Luzhniki Stadium, Moscow, June 11-12
June 10th, 2011
EAST RUTHERFORD, N.J.—The NETS Dancers will perform at the NBA 5 United Tour 2011 in Moscow, Russia tomorrow and Sunday, June 12. NBA players Dwight Howard and Andrei Kirilenko will also attend the event at Luzhniki Stadium.
The NBA 5 United Tour 2011 is a grassroots tour that combines competitive outdoor 5-on-5 tournaments with fun interactive basketball elements.
The visit to Moscow continues the NETS Dancers' global tour, in which they have performed during the past year in China, England, and Mexico.
"We are thrilled for the NETS Dancers to perform in Moscow, as we strive to be Russia's 'home' team," said Petra Pope, the NETS Senior Vice President of Event Marketing, who oversees the team's entertainment division. "This trip is a great opportunity to continue the goal of expanding our reach and globalizing the NETS' brand."
In December, 2010 the NETS launched www.netsrussia.com, a Russian language website that offers NETS related content translated into Russian, such as articles on the team, interviews with players, coaches and management, photographs, and ticket information.
Since Mikhail Prokhorov's majority purchase of the team in May, 2010, the NETS are receiving significant interest in Russia, where many NETS games this past season were seen on NTV Plus.
In addition, during the team's visit to Moscow in October, 2010, the players conducted a clinic before 3,000 youngsters at the CSKA arena, and several players appeared at an adidas store to celebrate the opening of the first NETS merchandise shop in Russia.