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| BEFORE THE BUZZER PRESENTED BY BARCLAYS Nets Pre-Season Presenting Sponsorship Runs October 1st – October 29th |
East Rutherford—Barclays, a leading global financial services company, will extend its partnership with the Nets to become the pre-season presenting sponsor of the team for the 2008-09 season. |
Before the Buzzer presented by Barclays provides Barclays with brand exposure on all communications, including press banners at games and practices, press releases, email campaigns, www.njnets.com
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Before the Buzzer runs throughout the pre-season, beginning October 1st and ending October 29th when the Nets open their season on the road against the Washington Wizards. |
“The pre-season generates a lot of excitement leading up to the season and we are thrilled that Barclays is continuing to demonstrate its commitment to Nets Basketball,” said Nets CEO Brett Yormark. “We are pleased to create powerful value for Barclays and strengthen its awareness and brand visibility in the number one media market throughout the pre-season. In particular, with the headquarters of Barclays based in London, we look forward to our trip to London and Paris to play two pre-season games against the Miami Heat as part of the NBA Europe Live.”
A Nets corporate partner last season, Barclays will continue to be a valued partner of the Nets throughout the 2008-09 season. |
In January 2007, Barclays and the Nets announced a multi-faceted strategic marketing partnership that included the 20-year naming rights to the Barclays Center, the Frank Gehry-designed sports and entertainment arena that will be the future home of the Nets in Brooklyn. |
About Barclays Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services, with an extensive international presence in Europe, United States, Africa and Asia. With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs 147,000 people. Barclays moves, lends, invests and protects money for over 42 million customers and clients worldwide. For further information about Barclays, please visit our website www.barclays.com |