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First Initiative Tips Off 2007 SchoolFood Summer Meals Program

June 29, 2007

EAST RUTHERFORD, N.J. The American Dairy Association and Dairy Council have partnered with the Nets to promote good nutrition to children in New York City and the surrounding metropolitan area and stress the importance of physical activity.

GET NET FIT will include in-school visits throughout the region, summer basketball clinics, retail programs, in-arena promotions and contests promoting good health. Participating children will have the opportunity to experience personal visits with players and basketball legends and to win tickets and merchandise.

The partnerships first initiative took place Friday, June 29, the kick-off to New York Citys Summer Meals Program offering free summer meals breakfast & lunch to all city kids age 19 and under at over 400 locations throughout the city.

Nets player Josh Boone and Nets legend Darryl Dawkins conducted a basketball clinic at MS 131(at 100 Hester St. in Manhattan) for 50 students hosted by the Office of SchoolFood from noon to 1 p.m. Nets mascot Sly (photo above) was on hand to interact with the clinic participants, who received T-shirts compliments of the Nets and the American Dairy Association and Dairy Council.

Weve seized the opportunity to work with the Nets to come up with fun and effective ways to fight the growing challenge of keeping our kids healthy and fit, said Rick Naczi, chief executive officer for the American Dairy Association and Dairy Council, Inc.

All meals served through the summer meals program are healthy and balanced and are served with low fat milk. In addition to getting a healthy meal, kids attending summer feeding sites will also have a chance to attend Nets basketball clinics and to win other prizes.

Fitness and good nutrition are essential elements to the success of our players, and we are excited to partner with the American Dairy Association and the Dairy Council to promote a healthy lifestyle to kids throughout the metropolitan area and make a difference in their lives. said Nets Chief Marketing Officer Tom Glick.

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